Chow Tai Fook

One of the largest jewellery companies worldwide


Chow Tai Fook Jewellery Group Ltd. operates as an investment holding company, which engages in the sale of jewellery through its subsidiaries.


In 1929, Chow Chi-Yuen opened a modest jewellery store in Guangzhou, shifting to Portuguese Macau in 1940, to British Hong Kong after the breakout of Second Sino-Japanese War, and to the establishment of the People’s Republic of China in 1949. The company returned to Mainland China after the market reforms of the Eighties.

Chow Chi-Yuen’s son- in- law Cheng Yu-Tung took over the business in 1956 and transformed it into a diversified group including extensive hospitality. Chow Tai Fook Jewellery Group Ltd., which operates as an investment holding company, engaging in the sale of jewellery through its subsidiaries. ‘Chow Tai Fook Jewellery’ is its core business i.e. classic authentic jewellery at reasonable prices. ‘House 1929’ provides artistic jewellery; ‘Hearts On Fire’ is the group’s US-based premium diamond brand; ‘So In Love’ taps into the affordable jewellery segment; ’Monologue’ satisfies millennial’ demand for fashion jewellery. ”The rollout of a multi-brand strategy empowers us to provide diversified product offerings targeting multiple customer segments and expanding our overall market share” said Managing Director Kent Wong, per CEO Magazine.

Listed on Hong Kong Stock Exchange in December 2011, a long-term commitment to heritage, creativity and craftsmanship contributes to its success and a comprehensive retail network in Greater China, Japan, Korea, Southeast Asia and the US besides an e-shop is its strategy to succeed in today’s omni-channel retail ambience. In fact, Cheng Yu-tung and his son Henry were the rare father and son winners of Hong Kong Gold Bauhinia Medal for service to the city.

Per Forbes, “Henry Cheng succeeded his late father, Cheng Yu-tung, as Chairman of the family flagship firms Chow Tai Fook Jewellery and New World Development. At least nine family members work in the group’s network of enterprises, including Henry Cheng’s Harvard-educated children Adrian and Sonia. Adrian Cheng is the vice chairman of New World Development and Sonia Cheng is CEO of Rosewood Hotel Group, acquired by New World in 2011.”


To become the most trusted jewellery group in the world.


‘Our core values ‘Sincerity’ and ‘Eternity’ serve as the foundation of our vision and mission, steering us towards becoming a pioneer in the jewellery industry.’

The Team

Chairman: Henry Cheng
CEO: Siu Kee Wong
MD: Kent Wong