Canali

Italian style and elegance. Since 1934.

Summary

Canali is a paradigm of tailor-made Italian luxury menswear since 1934, endorsing the values of Made-in-Italy artisanal, modern collections that are wearable, comfortable and of the finest quality. A family-run company in its third generation, with its own production centers in Italy, Canali has a hundred and eighty boutiques worldwide.

Vision

The philosophy of the Canali family has always been nourished by the concepts of ethics, rigor, care and attention. These are the values that have driven every generation in leading the company and that are the basis of the company’s vision and style of its garments today.

Mission Statement

To promote the values of Made In Italy excellence through its artisanal know-how and create sartorial masterpieces of exceptional wearability and comfort in a perfect balance of elements that blends culture and history with style and taste.

History

Canali was founded in Italy, in 1934, as a family-run business by brothers Giovanni and Giacomo Canali. Since, the menswear brand is synonymous with tailor-made luxury and the values of Made in Italy artisanal, sartorial collections with exceptional wearability and comfort. All collections are made by Canali-owned production centers in Italy, each specialized in specific product categories to ensure perfection in every garment, handcrafted by craftsmen who valued the tradition of fine tailoring. And, Su Misura service, which combines the expertise of made- to- measure specialists with the skill of master tailors to handcraft suits, blazers, shirts and trousers from the finest fabrics, handcrafted in Italy.

In the Fifties, ownership of the brand passed on to the second generation of the family, who strengthened its presence in a burgeoning market, and in the Seventies, Canali was the first Italian fashion brand to introduce mechanised cutting machines. Following the launch of its accessories and footwear lines, Canali opened its first flagship in Milan. Since, the brand chalked out an aggressive expansion plan and took its Italian handmade suits to the US, UK, France, Switzerland, Middle East and Canada and established an A-list International clientele. Helmed by the third generation of the family, Canali continued to expand into Russia, China, India and Oceania. In 2009, the brand launched a bandhgala suit for the Indian market, the only “indigenization” in ever the brand’s product line. Continuing its expansion mode, Canali opened in Madrid in 2014 and inked a franchise deal with Spanish company, Yusty. The following year, it opened a store in Washington DC and debuted an online store.

Per Forbes, CEO Stefano Canali explains, “Our Italian DNA and key values — such as the value of family and traditions — are at the very heart of the Canali brand. We are very proud that we are one of very few brands that can truly state that 100 per cent of our products are manufactured in Italy. It is important to keep these values in mind whilst also striving for innovation, not just in terms of aesthetic, but also in selecting and developing exclusive fabrics that meet the evolving needs of our customers… the main challenge for Canali is to embrace the change while remaining authentic to its brand values. The new fabrics and production techniques we are adopting have the ability to mix elegance and comfort; fit and performance…”

In 2017, Canali closed its Carate Brianza factory and a year later entered the Chinese e-commerce market via a collaboration with Secoo Following the outbreak of the coronavirus pandemic, the brand evolved its design aesthetic into a more casual look in order to be relevant with the stay-at-home mood. Per Forbes, “heritage is associated with the handing down of traditions and, in fashion, a legacy of quality and craftsmanship. When used effectively with modification, it can lead to feeling of nostalgia for another time and place and makes for an excellent offering as we move forward into modern lifestyle…”

Today Canali is a family-run luxury menswear brand in its third generation, with its own production centers in Italy. In addition to a hundred and eighty boutiques, the brand can also be found in retail stores in over a hundred countries.

The Team

President and CEO Stefano Canali

References

  1. https://en.wikipedia.org/wiki/Canali
  2. https://www.gq-magazine.co.uk/fashion/article/stefano-canali-interview
  3. https://economictimes.indiatimes.com/italian-luxury-brand-canali-strikes-the-indian-chord/articleshow/6816979.cms
  4. https://www.bizjournals.com/washington/breaking_ground/2015/01/rejoice-men-who-enjoy-a-finely-tailored-suit.html
  5. https://www.urbandaddy.com/articles/34346/washington-dc/canali-yes-we-canali-italian-finery-comes-to-downtown
  6. https://wwd.com/fashion-news/fashion-scoops/canali-denies-sale-rumors-11056611/
  7. https://jingdaily.com/canali-chinese-e-commerce/
  8. https://www.forbes.com/sites/josephdeacetis/2019/07/17/how-canali-menswear-uses-innovation-to-achieve-aesthetic-perfection-as-consumers-evolve/
  9. https://www.forbes.com/sites/josephdeacetis/2012/03/19/canali-menswear-suits-communicating-your-vision/?sh=3230f36221d0
  10. https://www.forbes.com/sites/josephdeacetis/2020/09/01/the-new-creative-menswear-dress-for-success-style/