Bubble Skincare

SUMMARY

Bubble Skincare is a Gen Z-focused skincare brand founded in 2020 by Shai Eisenman. It aims to provide affordable, dermatologist-developed skincare solutions that are both effective and inclusive. By leveraging social media platforms like TikTok and engaging directly with its community, Bubble has rapidly become one of the fastest-growing skincare brands in the U.S., with products available in over 9,000 retail locations, including Walmart, CVS, Ulta Beauty, and Target.

HISTORY

Bubble Skincare was established in 2020 by Shai Eisenman, a young entrepreneur who identified a gap in the market for affordable, effective skincare tailored to the needs of Gen Z consumers. The brand’s inception was driven by Eisenman’s vision to challenge the skincare industry’s norms, particularly the high prices and lack of inclusivity prevalent at the time. From its early days, Bubble emphasized community engagement, creating a platform for nearly 5,000 teens to provide feedback on product development and packaging through the Geneva app. This direct line to its target audience allowed Bubble to develop products that resonated with their consumers’ needs and preferences.

The brand’s commitment to accessibility led to rapid retail expansion. By 2023, Bubble’s products were available in over 3,900 Walmart stores across the U.S., marking a significant milestone in its growth trajectory. In 2024, Bubble partnered with Disney and Pixar to launch a limited-edition skincare collection inspired by the film Inside Out 2. This collaboration aimed to promote mental health awareness and emotional well-being among its young audience, aligning with Bubble’s mission to support its community beyond skincare.

Bubble’s international presence grew with its launch in the UK in December 2023. The brand introduced 12 products, all priced under £20, and made them available through retailers like Boots, Beauty Bay, and Amazon, catering to a broader audience seeking affordable skincare solutions. In 2024, Bubble was named the fastest-rising beauty brand by Cosmetify, noting a 2,872% surge in growth from 2022 to 2023. This recognition underscored the brand’s rapid ascent in the competitive skincare market.

As its core Gen Z audience matured, Bubble adapted its product offerings to meet evolving skincare needs. The introduction of products like the Power Wave moisturizer, formulated for drier, reactive skin, demonstrated Bubble’s commitment to growing alongside its customers and addressing their changing skincare concerns.

VISION

Shai Eisenman’s vision for Bubble Skincare centers on empowering young individuals by providing them with skincare products that are both effective and affordable. She aims to demystify skincare for Gen Z, offering solutions that cater to their unique needs and preferences. Eisenman envisions Bubble as more than just a skincare brand; she sees it as a platform for education and community building. Through initiatives like “Skin School” and active engagement on social media, Bubble educates its audience about skincare basics and fosters a supportive community Looking forward, Eisenman aims to steer Bubble towards sustainable growth by expanding its product line to address a broader range of skincare concerns. This includes developing products suitable for various skin types and conditions, ensuring that Bubble remains inclusive and relevant to its diverse customer base.

MISSION STATEMENT

Bubble Skincare is committed to providing high-quality, dermatologist-developed skincare solutions that are accessible to everyone. By leveraging community feedback and maintaining an affordable price point, Bubble aims to make skincare simple, effective, and inclusive for all. The brand strives to empower its customers, particularly Gen Z, by offering products that not only address skincare needs but also promote confidence and well-being.

KEY TEAM

• Shai Eisenman – Founder & CEO

PRODUCTS AND SERVICES

Bubble Skincare offers a comprehensive line of products designed to address skincare needs of teenagers, particularly cleansing and acne. These include cleansers, moisturizers, serums, and acne treatments, all formulated to be gentle yet effective for young skin. A unique aspect of Bubble’s product development is its community-driven approach. The brand collaborates with its audience to co-create products, ensuring that each item meets the specific needs and preferences of its consumers. Bubble also provides educational resources through platforms like “Skin School,” aiming to educate young individuals about skincare and promote healthy habits from an early age. That said, all products’ formulas are developed with the guidance of dermatologists to ensure the products lead the industry in efficacy, safety, and quality.

AWARDS AND RECOGNITION

In 2024, Bubble was recognized as the fastest-rising beauty brand by Cosmetify, highlighting its rapid growth and increasing popularity among consumers. Bubble was a finalist in the 2023 Beauty Design Awards, acknowledging its innovative approach to skincare and design. The brand received the “Breakout Brand” award at the Who What Wear UK Next in Beauty Awards 2024, underscoring its impact and potential in the beauty industry.