Bershka is a Spanish clothing retailer founded in Spain. It is part of the Spanish Inditex group which also owns brands such as Zara, Massimo Dutti, Pull&Bear, Oysho, Uterqüe, Stradivarius and Zara Home. The company was created in April 1998 as a new store and ‘fast-fashion’ concept, aimed at a young consumer base. As of January 2022, the brand has over 973 stores in seventy-five countries.
What began in April 1998 as the new company of Spanish multinational company Inditex is today a formidable fashion brand with over a thousand stores in seventy-five countries. The sales from Bershka form ten per cent of the parent group and the fashion brand has a team of professionals whose work is to observe newest trends and reconstruct them into modern styles for men, women and teenagers, as soon as possible.
Bershka presents itself as a reference point for fashion, targeting this increasingly demanding public and, in just two years, consolidated its brand image in a hundred shops which have segregated spaces for its different product lines — Bershka, BSK and Man. Bershka focuses on denim, evening wear and casual wear for women while BSK has denim, sportswear and casual wear for teenagers. Today the chain has more than a thousand stores in over seventy markets, with sales that represent nine per cent of the total revenue for the group.
Bershka shops are distinguished by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to th arrangement of the goods inside. Bershka selects the best commercial sites in each city and positions itself in the most notable areas of the main shopping centres. Unique buildings are often chosen, which the Bershka architectural studio refurbish and adapt to its brand image and philosophy.
Music, screens, projections, modern graphics, fashionable colours, contemporary furniture design, state-of-the-art lighting and so on, are all features that turn Bershka into a shopping ‘experience’. The shop’s interior is designed to give maximum importance to displaying fashion. The layout, music, lighting, furniture, graphics and the materials used have been designed and carefully chosen to provide maximum freedom to customers as they discover the latest fashion trends. All the shop’s elements are designed by the Bershka image team and are updated every season.
Bershka shops are designed to be appealing to young people in a space where they feel comfortable, which means the shops are fun. While browsing, choosing and trying on clothes, they can listen to the latest music and check out urban art trends displayed in the graphics and photo sessions featured in the shop decoration. Bershka attaches great importance to its windows, displaying the most important items of the collection and the predominant theme to its public. The windows are constantly being renewed every season and the garments match the style of the shop’s interior, reflecting the trends of the whole season.
In order to always have the latest trends at the shop Bershka uses its flexible business model to adapt to any changes occurring during the seasons.. responding to them by bringing new products to the shops within the shortest possible time. The models for each season are developed entirely by their creative teams who take as their main source of inspiration the fashion trends prevailing in the market through information received from the shops as well as the customers. The Bershka design team consists of more than sixty professionals who are continuously assessing the needs, desires and demands of consumers and offer more than four thousand different products in their shops each year.
Together we are…
We are real, we are fearless, we are brave.
We follow our own path, we respect each other, we listen.
We are inclusive, a brand for the whole world.
We care about the planet and creating a sustainable future.
We are playful, never boring.
We are modern, always fresh.
We are young, we are cool, we are now.
We are Bershka.
To understand and reconstruct the newest trends in fashion for men, women and teenagers.
Antonio Flórez (CEO)
Jose Antonio Vasquez (CFO)
Pau Orts (Digital COO and Business Development Director)