Berlin Premium – Fashion Trade Show

Summary

Premium International Fashion Trade Show is a 3-day show held on 15th to 17th Jan 2020 in station Berlin, Germany. Premium International Fashion Trade Show is a world-class occasion, displays items like easygoing wear, women wear, men’s wear, material, textures, form embellishments, Silk and ethnic textures/articles of clothing, Machines and gear for mold industry, Fashion establishments and planners, Fashion productions, media and administrations, underwear and shoes, and in addition fine scents and beautifiers and so forth in the Apparel and Clothing, Lifestyle and Fashion enterprises.

The Host: PREMIUM

PREMIUM has been the leading trade show among the most important international trade events since 2003, as well as the most relevant business and networking platform for advanced contemporary fashion. PREMIUM continually aims to inspire, strengthen business relationships and promote discussion across disciplines. B2B services are constantly being perfected and developed together with the key players in the industry.

With more than 1,000 brands and 1,800 collections, and with new labels making up to 25%, PREMIUM always ensures that the industry is provided with a handpicked selection of the most sought-after international collections. After implementing the activewear trend which played a big role at PREMIUM a year ago, the theme sports fashion carries particular significance for this season. “Sports goes Fashion” describes the new trend that will emboss the look on the streets and conquer the market. With the seasonal round-up PREMIUM provides an inspirational starting point for the order season and ensures that buyers are given an inspiring view into the future of fashion. Following high standards, PREMIUM consistently works on perfecting and developing its B2B services, adapting these to the ever-changing needs of the industry and guaranteeing an efficient ordering process. With doing business still at the forefront, PREMIUM aims to inspire while fostering business relations, as well as interdisciplinary knowledge transfer.

Event Overview

Brands: Aigner, American Vintage, Arma, Blaumax, Bogner, Colmar Originals, Essentiel Antwerp, Fabienne Chapot, Filippa K, Floris van Bommel, Gant, Hannes Roether, Katharina Hovman, Lacoste, Liv Bergen, North Sails, Van Laach.

Portfolio: 1,000 brands / 1,800 collections, 80 % international, ca. 30 % new entries per season

Key Segments: Menswear, Womenswear, Sportswear, Athleisurewear, Denims, Footwear, Accessories, Gadgets, Beauty, Homewares, Fragrances/Scents, Candles, Homeware, Stationery, Fashion Start-Up’s

Scope: International with 70 % international visitors

Entry: Entry is free for trade visitors. Non-trade visitors will only be admitted on request and entry will cost EUR 100.00.

References

• https://www.tradefairdates.com/Premium-M6874/Berlin.html
• https://www.hellotravel.com/events/premium-international-fashion-trade-show
• http://www.modemonline.com/img/_upload/doc/press_release/premium_fact_sheet_july_19_20190510-110035.pdf