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Being Human Clothing

Being Human Clothing is a clothing line part of the Being Human Foundation

Metrics

Leadership

Sustainability

CSR & Impact

Talent/People/Culture

Innovation

Digital Transformation

Economic Priorities

  • Fashion
  • Mumbai, India
  • Active
  • Manish Mandhana (Head)
  • clothing line
  • Private
  • 2012
  • 15 countries, 500 store-in-stores and 75 exclusive outlets

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Summary

Being Human Clothing is a clothing line part of the Being Human – The Salman Khan Foundation charitable trust. Based in Mumbai, India, Being Human Clothing promotes a positive message of “fashion that spreads love, care, share, hope, help, and joy,” based on the clothing support health & education initiatives of The Salma Khan foundation.

Since it was first established in 2012 and headed by Manish Mandhana from The Mandhana Retail Ventures Ltd, Being Human Clothing has strived for worldwide recognition. In 5 years, and under Mandhana’s leadership, the company has also expanded the points of sale from Bahrain to Bordeaux, and from the UAE to Nepal, to a total of 15 countries, 500 store-in-stores and 75 exclusive outlets, all of them offering clothing and accessories for men and women.

History

The history of Being Human Clothing is highly linked to that of its parent foundation, Being Human – The Salma Khan Foundation, Manish Mandhana and the latter’s more than 30 years of experience in the sector. Although Being Human Clothing originally started as a T-shirt line in 2012, it really took off as a brand a year later.

And mainly because it was in the year 2013 when Mandhana became the official licensee manufacturing brand for Being Human Clothing. The company set yet another benchmark in the industry by transforming Being Human Clothing from a T-shirt oriented brand to a head-to-toe apparel and accessories brand for both men and women.

Headed by Manish Mandhana, the company has strived to give Being Human Clothing the global recognition it deserves. In just 5 years, Mandhana has also expanded the points of sale from Bahrain to Bordeaux, and from the UAE to Nepal, Being Human has made its presence felt through 15 countries, 500 store-in-stores and 75 exclusive outlets, which offer clothing and accessories for men and women. In addition, Being Human also goes a step ahead to employ the differently abled in most of its stores, to give them the ability to hold their own in society. Going forward, the brand has plans to employ at least two differently-abled people in each of its stores.

Being Human – The Salma Khan Foundation

Being Human Clothing is a brand under Being Human – The Salman Khan Foundation, a charitable trust devoted to education and healthcare initiatives for the underprivileged in India. The Foundation was launched by Salman Khan, one of the most successful actors of the Indian film industry. He also performs the role of a brand ambassador for the brand.

The foundation performs many charitable activities. It funds the education of 200 children at the Akshara High School in Mumbai and another 300 through Aseema, a Mumbai-based non-profit. The foundation supports the VEER Initiative, a program to train differently-abled people. As of December 2015, the program has trained 1909 individuals, 1194 of whom have gained employment. The organization has set up programs to improve basic skills for students and career development centers.

Since 2007, the Foundation has treated hundreds of individuals, including children, for conditions like congenital heart defects, cataract and craniofacial deformities, successfully run the preventable blindness program, generated voluntary bone marrow profiles to create a world-class stem cell registry in India and supported several unaided schools in Mumbai, India.

A substantial part of the profits from the sale of Being Human Clothing supports the Foundation in its initiatives.

Apparel Range

Being Human Clothing’s apparel range is centered on a fashion-forward approach. Its experienced design teams in India and Israel ensure that global design trends are met and international quality standards are assured. The result is a fashionable, trendsetting line of clothing and accessories for men and women, the ultimate goal of which is to cater to a good cause. Being Human Clothing is also predominantly recognized for its strong line of athleisure apparel in easy-to-wear fabrics and styles.

References