Arjun Khanna is one of India’s most well-known and avant-garde fashion labels; over the last 21 years, the designer has revolutionized men’s fashion with elaborate detailing, excellent tailoring and rich, opulent designs.
Having been the design director for the ‘Raymond Suiting Campaign’ since September 2003, Arjun Khanna’s latest designs feature slim fit suits for black-tie evenings, and tailored band galas for festive occasions as well as designer kurtas and designer sherwanis for weddings, for the groom, father of the groom and best man.
Arjun Khanna’s silhouettes are textured, embroidered and appliquéd on velvet, cotton, silk and brocade in distinct hues and affordable by the modern working man who aims for a comfortable countenance in an elegant and slick finishing. His menswear range at features both formal western wear like suits, designer shirts and bandhgalas, as well as ethnic wear such as kurtas and sherwanis for a festive occasion.
From celebrities, business moguls and actors, Arjun’s clientele comprises of famous personalities like Rahul Bajaj, Anand Mahindra and Gautam Singhania. Indian film director, Shekhar Kapur has worn a sherwani by the designer to the Oscars while musician Zakir Hussain was dressed in Arjun’s designs on his world tour in 2007.
What is more, Hollywood megastar, Will Smith also wore the designer’s outfits on his visit to Mumbai in 2006 and recognised his designs to the extent of buying several outfits for himself.
In 2009, he was the only Indian designer that was requested to exclusively work with iconic motorcycle brand – Harley Davidson for their launch to India.
Arjun Khanna’s latest initiative is an offbeat lifestyle-themed boutique called Vespa Rodriguez in Goa.
In the designer’s own words: “On the international runway, there’s a lot of deconstruction and oversized clothing happening, which really isn’t my philosophy. I stick to my style, which is impeccable tailoring with a twist, and lots of textured detailing and construction. I play with many contradicting fabrics and textiles and put them together, which is my edge and has become my forte of sorts. The mastering of fine tailoring and understanding the male body is needed to achieve this.”