HISTORY
Founded in 1989 in Hamburg, the AMD Academy of Fashion and Design began as a private institution offering training in fashion and design. In 2005, it received state recognition as a university from the Hamburg Authority for Science and Research. By 2012, AMD had expanded to include campuses in Düsseldorf, Munich, and Berlin, becoming part of the private, state-recognised Fresenius University.
The Munich campus, established in the early 1990s, is situated in the creative Schwabing district, surrounded by design agencies and major publishers like Burda and Condé Nast. This location offers students exposure to a thriving creative industry and numerous career opportunities. Over the years, AMD has developed a reputation for its interdisciplinary approach to education, combining creative disciplines with business and management studies. This approach ensures that graduates are well-equipped to navigate the complexities of the fashion and design industries.
In addition to its academic programmes, AMD has established partnerships with international institutions, providing students with opportunities for global exposure and collaboration. These partnerships enhance the educational experience and broaden career prospects for graduates. The academy offers a range of programmes, including bachelor’s degrees in Fashion Design, Fashion and Design Management, and Fashion Journalism and Communication, as well as master’s degrees in Fashion and Product Management, Sustainability in Fashion and Creative Industries, and Design Management.
AMD’s commitment to sustainability is evident in its curriculum, which integrates sustainable practices and ethical considerations into design and management courses. This focus prepares students to address the challenges and responsibilities of the modern fashion industry. With over 30 years of experience, AMD continues to be a prominent institution in the field of fashion and design education, fostering creativity, innovation, and professional development among its students.
TOP COURSES
The Bachelor of Arts in Fashion Design at AMD Munich provides students with a comprehensive education that blends creativity with technical expertise. The curriculum covers cultural history, fashion theory, materials expertise, product management, and communication. Students engage in practical modules such as creative construction systems, visual communication, and fashion design, alongside theoretical studies in sustainability and marketing. A distinctive feature of the program is the opportunity to specialize in areas like Sustainability Lab, Virtual Lab, Staging Lab, or Brand Strategy Lab, allowing students to tailor their education to specific interests.
The Bachelor of Arts in Fashion and Design Management focuses on the intersection of creativity and business within the fashion industry. Students gain knowledge in areas such as business administration, marketing, product management, and brand strategy, all within the context of the fashion and design sectors. The program emphasizes interdisciplinary learning, combining theoretical insights with practical applications. Graduates are well-equipped to pursue careers in various roles, including brand management, marketing, and retail management, within the fashion industry.
The Master of Arts in Sustainability in Fashion and Creative Industries addresses the growing demand for professionals who can navigate the complexities of sustainability within the creative sectors. The program delves into topics such as sustainable design practices, ethical production, and the integration of sustainability into business strategies. Students engage in interdisciplinary projects and collaborate with industry partners to develop innovative solutions to sustainability challenges. This master’s program prepares graduates to lead initiatives that promote environmental and social responsibility within the fashion and creative industries.
VISION
The founder’s vision for AMD Academy of Fashion and Design was to create an institution that bridges the gap between creativity and business acumen. By integrating design education with management principles, the academy aims to produce graduates who are not only skilled designers but also capable leaders in the fashion and design industries. Sustainability has also been a core component of the academy’s vision IN ORDER TO to cultivate a generation of designers and managers who are conscious of their environmental and social impact.
JOB INTEGRATION RATE
The AMD Academy of Fashion and Design boasts a high job integration rate for its graduates. The academy’s strong connections with industry partners and its emphasis on practical experience through internships and projects contribute to the employability of its students. Graduates find opportunities in various sectors, including fashion design, brand management, media, and communication. The academy’s comprehensive programmes equip students with the skills and knowledge necessary to excel in these fields. Moreover, the academy’s focus on sustainability and innovation aligns with current industry trends, making its graduates attractive candidates for employers seeking forward-thinking professionals.
KEY TEAM
Kai Metzner – Managing Director
Prof. Dr. Stephanie Heinecke – Executive Management
Hannes Weißensteiner – Executive Management
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