Alicia J

Summary

Alison Cooper, award-winning entrepreneur, active investor and founder of global on-board food and service solutions experts En Route International Ltd,. recently founded bespoke diamond and engagement ring business Alicia J, which officially launched online this month.

History

Alison Cooper, award-winning entrepreneur, active investor and founder of global on-board food and service solutions experts En Route International Ltd,. recently founded bespoke diamond and engagement ring business Alicia J, which officially launched online this month.

So, how did she get inspiration to launch a bespoke jewellery brand? The idea for Alicia J took seed when a family friend was searching for an engagement ring and counselled her advice. He had already received a quote from a jeweller but was still searching for the highest carat size within his budget. While helping him search for the perfect carat, Alicia understood that buyers usually do not take into account many other factors which should be considered when buying a diamond; she also realised that diamond prices in Europe’s high street stores were overvalued when compared to what someone would pay in Dubai. Taking into consideration all of these factors which could lead to wrong choices and inspired by the success of their find, she undertook training with the Gemological Institute of America as a diamond and gemstone specialist. This was the foundation to create an approachable, bespoke diamond jewellery concierge service which empowers the buyer with the knowledge to make an educated, quality purchase.

Alicia J by Alison Cooper

The bespoke jewellery brand does not have showrooms or stores; every one of their pieces is sourced directly from trusted suppliers, which helps in removing the added costs which are typically added on to fine jewellery supply chains. Ethically sourced diamonds is the brand’s priority and all their diamonds above 0.5 carat are graded by and with a diamond report from The Gemological Institute of America. The jewellery is crafted in Dubai by specialists and suppliers who have been creating fine jewellery for decades and each bespoke piece of jewellery is quality checked in person in Dubai and again when it arrives in London.

Alicia J by Alison Cooper

Vision

To help people searching for the perfect engagement ring or jewellery, to make an informed choice at the correct price.

Mission Statement

“Your Destination For Diamonds”

Key Team

Founder Alison Cooper

Products and Services

Products at Alicia J include eternity rings, earrings, stud earrings, hoops, drop earrings, necklaces, pendant necklaces, bracelets and tennis bracelets.