Alicia J

Summary

Alison Cooper, award-winning entrepreneur, active investor and founder of global on-board food and service solutions experts En Route International Ltd,. founded bespoke diamond and engagement ring business Alicia J.

Alicia J helps people design and buy beautiful bespoke diamond and gemstone jewellery. Whether they’re looking for a diamond engagement ring or ruby wedding gift, the brand leads them through the process of buying ethically sourced gemstones and designing luxury jewellery. the brand is available on the high street nor is it a personal service. Once consumers get in touch the team will begin the process of creating unique jewellery while being in touch with them in person, on Zoom, by phone or email.

The brand has GIA accredited diamond experts and jewellery designers. From carat, to cut, colour and clarity, they know their way around the world’s finest diamonds and where to source them without a vast mark up. They know which shapes work with which settings, and how to pair with metals and other gemstones to bring out a diamond’s beauty, fire and sparkle.

History

Alison Cooper, award-winning entrepreneur, active investor and founder of global on-board food and service solutions experts En Route International Ltd,. founded bespoke diamond and engagement ring business Alicia J with the goal of helping people make educated, quality purchases when it comes to fine jewellery, particularly diamonds.

So, how did she get inspiration to launch a bespoke jewellery brand? The idea for Alicia J took seed when a family friend was searching for an engagement ring and counselled her advice. He had already received a quote from a jeweller but was still searching for the highest carat size within his budget. While helping him search for the perfect carat, Alicia understood that buyers usually do not take into account other factors when buying a diamond; she also realised that diamond prices in Europe’s high street stores were overvalued when compared to what someone would pay in Dubai.

Taking into consideration all of these factors which could lead to wrong choices and inspired by the success of their find, she undertook training with the Gemological Institute of America as a diamond and gemstone specialist. This was the foundation to create an approachable, bespoke diamond jewellery concierge service which empowers the buyer with the knowledge to make an educated, quality purchase.

The bespoke jewellery brand does not have showrooms or stores and every one of their pieces is sourced directly from trusted suppliers, which helps in removing the added costs typically added on to fine jewellery supply chains. Ethically sourced diamonds is the brand’s priority and all their diamonds above 0.5 carat are graded by and with a diamond report from The Gemological Institute of America. The jewellery is crafted in Dubai by specialists and suppliers who have been creating fine jewellery for decades and each bespoke piece of jewellery is quality checked in person in Dubai and again when it arrives in London.

Vision

Founder Alison Cooper envisioned helping people searching for the perfect engagement ring or jewellery, to make an informed choice at the correct price. Alicia J helps people design and buy beautiful bespoke diamond and gemstone jewellery. Whether they’re looking for a diamond engagement ring or ruby wedding gift, the brand leads them through the process of buying ethically sourced gemstones and designing luxury jewellery.

Mission Statement

“Your Destination For Diamonds”

Key Team

Founder Alison Cooper

Products and Services

Products at Alicia J include eternity rings, earrings, stud earrings, hoops, drop earrings, necklaces, pendant necklaces, bracelets and tennis bracelets.

Recognition and awards

Alicia J- founded by Alison Cooper- is acclaimed for helping people searching for the perfect engagement ring or piece of jewellery, to make an informed choice at the correct price. The brand helps people design and purchase bespoke diamond and gemstone jewellery.. taking them through the entire process.

References

• Official website Alicia J
• Twitter profile of Alicia J Twitter
• Brand history Alicia J
• Facebook profile of Alicia J Facebook
• Female Founders: Alison Cooper of Alicia J Diamonds Medium
• LinkedIn profile of Alicia J LinkedIn
• Meet Alison Cooper 35Thousand
• Instagram profile of Alicia J Instagram
• Alicia J founder Homegrown
• Alicia J Diamonds VCiC