Abu Jani & Sandeep Khosla is an Indian fashion brand, a trendsetting rather than a trend following label. The label’s clothes are a unique meld, using the finest fabrics as a canvas, which comes alive with exquisite embroideries and intricate embellishments to create what has been described as a modern masterpiece.
The designer duo met when they worked for a designer, Xerxes Bhathena. Then, they decided to work together.
In 1986, they launched a boutique, Mata Hari. After their work was featured in a noted featured on the cover of a noted Bombay magazine, they became one of the five designers to join Tarun Tahiliani for his multi-brand boutique Ensemble in 1987. Actress Dimple Kapadia became their first celebrity client, and in turn led to other noted clientele like Jaya Bachchan and Parmeshwar Godrej.
Their furniture line debuted at Bajaj Gallery in Mumbai in 1993. In 2012, the label Abhu Jani-Sandeep Khosla completed 25 years in the fashion industry with a fashion show.
Talking about how they have lasted this long, Abu recently said on an interview: “Abu has nothing to do with business at all. So I have done that to a certain extent and now for the past five to seven years, my niece (Saudamini Mattu) has been heading the company; she handles everything. Abu and I always ideate together. Of course, we disagree to begin with; we first start with a fight and then agree. Every time I give an idea to Abu, he is like, “I don’t understand a thing. I don’t know what you’re saying”. And then I, in my bad drawing way, will draw it out and he will mull on it for an hour and say, “Actually what you’re saying is fab… let’s do it.” That’s how we come to it. Both of us are very sensitive to each other. We pretty much have to agree on every collection that goes out. It’s a lot of love and respect for each other. I think in any partnership you have to respect your partner, most importantly. If you don’t respect him or her, then half the magic is gone”.
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