Victoria’s Secret is strengthening its leadership team with the appointments of seasoned retail executives: Anne Stephenson, Ali Dillon, Amy Kocourek and Adam Selman.  

“This is an exceptional team of product and creative leaders whose vision and operational expertise will drive new levels of growth, innovation, and impact for our company,” said Hillary Super, CEO of VS&Co. “They are joining highly skilled and experienced teams across our brands. With their customer-centric approach, I’m confident they’ll help us unlock the full potential of our brands, capture the next generation of consumers, and strengthen our market leadership.”

Anne Stephenson has been named President of Victoria’s Secret, effective May 12. A merchandising executive with over twenty-five years of experience, Anne has extensive expertise in product strategy, brand development, and merchandising execution across top retail and apparel brands. She currently serves as Chief Merchandising Officer for Victoria’s Secret & Co, where she is responsible for driving product vision and merchandising excellence across the company’s portfolio. Prior to her rejoining Victoria’s Secret in 2023, Anne served in chief merchant roles at Full Beauty Brands and Torrid.

Ali Dillon will join the company on May 12 as President of PINK. Ali is an accomplished merchandising and brand executive with more than two decades of experience leading product strategy, merchandising, and brand development for prominent fashion retailers. Ali was most recently President of Alex Mill where she led the business, including strategy, product, operations, and growth. Prior to joining Alex Mill, Ali held key merchandising leadership roles at Gap Inc. and J.Crew.

Amy Kocourek was appointed President of Beauty in March. With extensive experience in strategy, product innovation, and business transformation, Amy has a record of driving revenue growth and expanding categories. She was most recently Chief Merchandising Officer at Kendra Scott and under her leadership, the company expanded revenue, introduced new product categories, and secured partnerships. Prior to that, as Executive Vice President at Kohl’s, she played a key role in securing the Sephora partnership. Her career includes merchandising leadership roles at American Eagle, Hot Topic, and Old Navy.

 

Adam Selman will join the company as SVP, Executive Creative Director on April 14, reporting to CEO Hillary Super. Selman brings a rare combination of creative vision, cultural fluency, and brand-building experience. He founded his own brands, Adam Selman and Adam Selman Sport, where he built a loyal following for his irreverent, stylish, and functional designs. He most recently was Chief Design Officer for Savage X Fenty, playing a key role in the launch of the brand’s activewear and loungewear.

This leadership team brings together strong industry experience, creative vision, and operational expertise. Their diverse perspectives and proven track records will be instrumental in executing brand projection and creating meaningful connections with consumers. 

About Victoria’s Secret & Co. 

Victoria’s Secret & Co. is a specialty retailer of modern, fashion-inspired collections including lingerie, apparel, sleepwear, swim, lounge and sport as well as prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets. The company is committed to empowering its 30,000+ associates across a global footprint of more than 1,380 retail stores in nearly 70 countries.