Last update on: 10:48 pm May 16, 2024 by fashionabc

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded by Adele and Edoardo Fendi in Rome in 1925, the maison is known worldwide for its fur, fur accessories and leather goods. Soon winning international acclaim, it emerged as a luxury brand renowned for its elegance, craftsmanship, creativity and style. Since 2000, Fendi has been part of the “Fashion and Leather Goods” division of French conglomerate LVMH. In September 2020 Kim Jones is appointed Artistic Director of Couture and Womenswear while Delfina Delettrez Fendi- fourth generation of the Fendi family- joined the Maison as Artistic Director of Jewellery.

Close to its hundredth anniversary, Fendi became popular among millennials with collections that blended traditional craftsmanship with streetstyle. The luxury brand became a street-style cult, with cocktail dresses and bombers embellished with the monogram and a line of iconic bags. In 2017 Fendi launched a customization shop for bespoke handbags in alliance with e-commerce platform Farfetch. Taking the art of craftsmanship back to the days where products were created individually for the customer, it was good business acumen. Today Fendi is synonymous with quality, tradition, creativity and experimentation and continues to forge forward, with the intent to be more sustainable, using recycled materials and creating less wastage. Check out some of their top performing products.

Fendi Origami

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Made in Italy, the effortless shapeshifter style by Silvia Venturini Fendi transforms from a bucket bag to a tote silhouette with a simple gesture. The Fendi Origami recalls the creativity and dual nature of Fendi with a creative design that can be transformed by the wearer. Thanks to eight concealed magnets, the bag can be styled as a shopper bag or bucket bag by folding it origami style. It comes with a key case charm with the word Fendi in metal and dark brown leather details, lined inner compartment and gold-finish metalware. And, it can be carried by hand or worn on the shoulder thanks to two leather handles.


Embellished with bold lettering, the Fendigraphy hobo bag can be worn in any way thanks to its removable shoulder strap. With a contemporary look and bold details, the bag is trimmed with calf skin, embellished with vintage gold metal FENDI lettering at the bottom, visible when wearing the bag under the arm. Features include zip closure with fabric-lined internal compartment and gold-finish metalware. The Fendigraphy can be worn over the shoulder thanks to the adjustable, detachable handle. It comes with hooks that allow a shoulder strap to be attached for wearing cross-body.


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The Fendi baguette is the original it bag designed by Silvia Venturini Fendi in 1997. It has since been reinterpreted in endless expressions of Fendi creativity, it features the iconic underarm design inspired by the French Baguette bread from which it takes its name. Made with twisted thread braiding creating a beige and yellow Pequin striped motif, this popular style is trimmed in beige and yellow calfskin and embellished with an FF clasp. It features a front flap, magnetic clasp, an internal compartment lined with brown iconic FF motif jacquard fabric with a zip pocket and gold-finish metalware. The bag can be carried by hand, or worn either on the shoulder or cross-body thanks to the handle and shoulder strap, both detachable.

Fendi First

Crafted in Italy with 100 per cent calf leather, Fendi First sandals have three wide bands and an ankle strap. Made of black leather, its diagonal F-shaped sculpted heel, of the non-vertiginous kind, is tone-on-tone enamelled metal.


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Characterised by a roomy main compartment, adjustable, detachable shoulder strap and paddle handles, Fendi’s duffle bag is an on-the-go versatile product used as gym bags or as a weekend travel bag. Made in fabric with the FF motif, the duffle features a name tag and embellished with dark brown leather, double zip fastening and palladium-finish metalware. It can be carried by hand or on the shoulder.