Sol de Janeiro has appointed Jordan Saxemard as its Global Chief Marketing & Digital Officer. A French-American executive with over two decades experience, Saxemard will lead global brand and product marketing, communications, digital, and consumer engagement strategy and report to Heela Yang, Co-Founder and CEO of Sol de Janeiro.
Sol de Janeiro has appointed Jordan Saxemard as its Global Chief Marketing & Digital Officer.
Jordan Saxemard joins Sol de Janeiro following senior leadership roles across beauty, luxury, and technology. Recently, he served as President for the Americas and EMEA at Dyson, leading commercial and marketing transformation and driving the breakthrough success of the Dyson Airwrap, the #1 hair-styling tool in the U.S., while advancing the consumer brand’s innovation-driven storytelling. Prior to that, during his 12-year tenure at Coty Luxury, Saxemard was instrumental in the turnaround and expansion of Gucci Beauty—revamping the luxury brand’s fragrance and leading the relaunch of Gucci Makeup. His work helped reposition Gucci as one of the fastest-growing and most culturally resonant prestige beauty houses.
“As we enter our next chapter, I am excited to partner with Jordan to continue bringing our joyful, inclusive vision of beauty to more people around the world. Jordan brings a rare mix of analytical rigor, creative vision, and global experience,” said Heela Yang, CEO & Co-Founder of Sol de Janeiro. “He has proven throughout his career that he can grow brands that are both emotionally resonant and commercially powerful. His understanding of how culture, innovation, and community intersect will be instrumental as Sol de Janeiro continues its evolution as a global lifestyle brand rooted in joy.”
A believer in the power of creativity, curiosity, and teamwork, Jordan Saxemard has built a reputation for uniting global teams around ideas that spark both growth and joy. An early champion of digital transformation, he is known for blending data-driven insight with emotional storytelling to create high-impact consumer experiences. “When I first moved to the United States, in 2016, one of the very first products that caught my attention was Sol de Janeiro’s now-iconic Brazilian Bum Bum Cream,” he said.
“The scent, the storytelling, the confidence—everything about it felt instantly joyful and unapologetically original. Watching Sol de Janeiro grow from a cult favorite into a global phenomenon approaching two billion in sales has been one of the most remarkable beauty success stories of the last decade. To now join the brand feels incredibly special—a full-circle moment that brings together my passion for creativity, innovation, and consumer connection. Sol de Janeiro’s growth proves that when innovation meets emotion, extraordinary things can happen.”
About Sol de Janeiro
Sol de Janeiro, part of the L’Occitane Group, is an award-winning beauty brand with a mission to spark self-celebration, radiant joy, and connection through highly efficacious body-care and fragrance icons. Founded in 2015, the brand has quickly become a global category leader, beloved for its clinically proven formulas, luscious textures, and sensorial storytelling. With a community spanning generations and geographies, Sol de Janeiro has earned honors including TIME100’s Most Influential Companies, Fast Company’s World’s Most Innovative Companies, and WWD Beauty Inc Power Brands 2024. Available at Sephora and soldejaneiro.com, Sol de Janeiro is rooted in the belief that beauty is an attitude, not a standard.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
