Reliance Retail Ventures Limited Announces A Minority Investment In FACEGYM - fashionabc

Reliance Retail Ventures Limited Announces A Minority Investment In FACEGYM

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    Reliance Retail Ventures Limited has announced a minority investment in UK-based FACEGYM, a global innovator in facial fitness and skincare. This marks a pivotal step in the company’s expansion in the beauty and wellness space.

    Reliance Retail Ventures Ltd (RRVL), the holding company for retail businesses of Reliance Industries, has made a ‘strategic minority investment’ in UK-based Facegym, as the Mukesh Ambani-owned venture expands its presence in the beauty and wellness space.

    Founded by beauty and wellness entrepreneur Inge Theron, FACEGYM has pioneered a transformative approach to skincare by combining non-invasive facial workouts with advanced skincare formulations. With a cult following across several global markets, it is widely recognized for creating a new category at the intersection of beauty, wellness, and fitness.

    Through this partnership, Reliance Retail’s Tira will spearhead FACEGYM’s India foray – leading its local operations and market development, and bringing the brand’s innovative concept to the Indian consumer. Reliance will establish and scale FACEGYM’s presence in India over the next five years, through a mix of standalone studios and curated spaces within select Tira stores across key cities.

    This expansion will leverage Reliance’s robust retail ecosystem, market expertise, and deep consumer insights to introduce and scale FACEGYM’s unique offering in a rapidly growing beauty space. The partnership reinforces Reliance Retail’s broader strategy to scale its presence in the beauty and personal care vertical.

    Commenting on the partnership, Bhakti Modi, Co-founder & CEO of Tira, said, “At Reliance Retail, our commitment is to introduce world-class brands and innovative concepts and experiences to the Indian consumer. FACEGYM sits at the unique intersection of beauty, wellness, and fitness – creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science- backed, innovative concepts.”

    “This is an incredibly exciting moment for the brand. With our current strategic partnerships, we are in a powerful position to turn FACEGYM into one of the only beauty services that exists with this size of global footprint – launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health,” explained Angelo Castello, CEO of FACEGYM. “This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market.”

    The collaboration with FACEGYM further strengthens Reliance Retail’s leadership in beauty retail and services in India. It also supports FACEGYM’s global vision to scale its footprint in high-growth markets, with India identified as a key strategic destination in its international expansion journey.

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    Reliance Industries Limited shapes India’s fashion retail

    Reliance Industries Limited (RIL), through its retail arm Reliance Retail Ventures Limited, has established a strong presence in the Indian fashion and lifestyle market by bringing renowned global fashion brands to the country. The company has forged strategic partnerships, collaborations, and franchise agreements with international labels, enabling them to expand into the burgeoning Indian retail space.

    Among the most prominent luxury fashion brands are Emporio Armani, Giorgio Armani, Bottega Veneta, Canali, Balenciaga Bally, Jimmy Choo, Michael Kors, Tumi, Tiffany, Valentino, Versace, Zegna, Tory Burch, Salvatore Ferragamo and Burberry. The company also partnered with Marks and Spencer, Superdry, Hugo Boss, Diesel, Dune, Muji, hunkemoller, Ralph Lauren, Tod’s, Brooks Brothers and Kate Spade to cater to younger, fashion-conscious audiences.

    By continually introducing global fashion brands, Reliance Retail plays a pivotal role in shaping India’s retail landscape, catering to the growing aspirations of the fashion-conscious Indian. Ranked amongst the fastest growing retailers in the world and 53rd in the list of Top Global Retailers, its guiding philosophy is rooted in enabling inclusion, growth and building sustainable societal value for millions of Indians. Per the official website, Reliance Retail reported a turnover of INR 306,786 crore for the financial year 2023-24.

    Parent company Reliance industries Limited showed a steady quarter in its financial report. “A recap of the quarter gone by, we saw revenue at about $744 million, or about INR 6370 crores, which is a slight upside from the previous quarter of around 2.5 percent. EBITDA came in at about INR 5,565 crores, again, about more than 5% increase quarter on quarter. EBITDA margins were very healthy, it grew by almost 240 basis points to 87.4%.”

    About Reliance Retail Ventures Limited

    RRVL, through its subsidiaries and affiliates, operates an integrated omni-channel network of 19,340 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets, and has partnered with over 3 million merchants through its New Commerce initiative. Reliance Retail Limited, a subsidiary of RRVL, is the only Indian retailer in the global Top 100 and amongst the fastest growing retailers globally as per Deloitte’s Global Powers of Retailing 2023. RRVL reported a consolidated turnover of ₹ 3,30,870 crore and EBITDA of ₹ 25,053 crore for the year ended March 31, 2025.

    About FACEGYM

    Known for their facial workouts that sculpt, lift and depuff, FACEGYM is the destination for facial fitness combining muscle training, advanced tools and collagen boosting skincare for immediate and long-term benefits. Founded by beauty and wellness entrepreneur Inge Theron, FACEGYM was born out of the insight that regular muscle movement can create immediate and lasting impact on how we look and feel. Their non-invasive workouts involve massage techniques to boost collagen and encourage lymphatic drainage and electrical muscle stimulation that instantly sculpts and lifts. FACEGYM’S first studio opened in 2014 as a concession in Selfridges. Since then, they have opened locations in key cities across the world including New York and Los Angeles.