Dutch lingerie brand Hunkemöller has been acquired by American investment company Redwood Capital Management, LLC. Through its investment vehicles, the firm focuses on opportunistic credit and other special situation investments across industries and geographies.
Hunkemöller has been acquired by Redwood Capital Management, LLC.
This acquisition should bring some financial stability and long-term growth to Hunkemöller, which has been struggling — results for the financial year 2024 are not released though the lingerie brand reported an 8 percent drop in turnover in 2023.
Hunkemöller has over nine hundred stores in eighteen countries and a strong online presence. The company has changed owners several times. The key drivers of this acquisition seem to be retail transformation, digital innovation, operational efficiency, and a consumer-centric approach.
“We look forward to building Hunkemöller’s future together with Redwood,” said Hunkemöller CEO Brian Grevy, per just-style. “Our focus is on delivering an unparalleled omni-channel customer experience and strengthening our position as the leading lingerie brand.”
Hunkemöller
Hunkemöller, Europe’s leading lingerie brand with a history dating back to 1886, aspires to make every woman feel her most beautiful and authentic self. From everyday moments to significant occasions, the brand believes that lingerie expresses individuality, style, and confidence.
The collections are designed by the in-house team and the products are tested to ensure high quality. The design team from Hunkemöller is constantly working on developing new products and innovations for a good price-quality ratio. From daily essential and elegant sets to feminine and sexy bras, hosiery to sports collection, the lingerie giant offers something for every woman.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
