The Prada S.p.A. Board of Directors, which convened on 30 April 2025, reviewed and approved the consolidated revenue performance for the first quarter ended March 31, 2025, with net revenues of € 1,341 million described as “another quarter of solid performance.”
Prada Unveils New Campaign: Days Of Summer
Prada reported net revenues of € 1,341 million for the first quarter of 2025 and retail sales of €1,216 million – both up thirteen percent year on year.
“We are pleased with another quarter of solid performance. In an increasingly turbulent and uncertain landscape, we continued to execute with confidence and discipline, leveraging creativity and the strength of our organisation,” said Patrizio Bertelli, Prada Group Chairman and Executive Director. “The current environment requires us to be agile and flexible; at the same time, we believe it is essential to continue to invest with a long-term mindset, preserving and developing craftsmanship and know-how, supporting our partners and strengthening our infrastructure.”
“The Group had a positive start to the year. Prada showed strong resilience, against the most challenging quarterly comparison of 2024; the comps will ease slightly in the second half of the year but we expect the backdrop to remain complex,” added Andrea Guerra, Group Chief Executive Officer. “Notwithstanding the headwinds, Miu Miu confirmed a remarkable growth trajectory. Looking ahead, our strategy remains centred on our brands, their relevance, creativity and marked sensibility in reading the spirit of the time. Sharp execution will be key in this environment and to continue to deliver on our ambition of solid, sustainable and above-market growth.”
Prada’s distinctive take on contemporaneity continued to nurture the luxury fashion brand’s desirability and cultural relevance. A well-balanced product category mix supported a resilient performance, with solid traction of the Ready-to-Wear and continuous enrichment of Leather Goods, both in terms of newness and icons. The FW25 Men’s and Women’s shows showcased the brand’s creative codes and were well received. The client experience was further elevated through immersive hospitality projects including the debut of Mi Shang Prada Rhong Zhai in Shanghai, conceived by arthouse director Wong Kar Wai, and the opening of Prada Caffè in Singapore. At the end of the quarter the luxury brand unveiled an exclusive dedicated men’s store on 5th Avenue.
Prada Unveils New Campaign: Days Of Summer
Miu Miu continued to enjoy remarkable momentum built on a free and unconventional aesthetic. Leather Goods remained the fastest-growing category, supported by impactful initiatives like the SS25 Leathergoods campaign, celebrating the iconic Matelassé. Dynamic creativity fueled the success of Ready-to-Wear and Footwear, shaping a well-diversified product offering. The acclaimed FW25 fashion show, the launch of Miu Miu Gymnasium sport-inspired pop-ups and the unveil of Miu Miu Custom Studio project continued to sharpen the brand’s identity and empower its voice in the cultural debate.
Prada Group recently announced that it has entered into a definitive agreement to acquire 100% of Versace from Capri Holdings. The luxury fashion brand constitutes a complementary addition to the Prada Group’s portfolio and displays significant growth potential leveraging multiple value creation levers. Within the Prada Group, Versace will maintain its creative DNA and cultural authenticity, while benefitting from the full strength of the Group’s consolidated platform, including industrial capabilities, retail execution and operational expertise.
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About Prada Group
Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada Group founds its identity on essential values such creative independence, transformation, and sustainable development, offering its brands a shared vision to interpret and express their spirit. The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church’s, Car Shoe, the historic Pasticceria Marchesi and Luna Rossa, and works constantly to enhance their value by increasing their visibility and appeal. The Group designs, manufactures and distributes ready-to-wear collections, leather goods and footwear in more than 70 countries through a network of 609 stores (at December 31, 2024) as well as e-commerce channels, selected e-tailers and department stores around the world. The Group, which also operates in the eyewear and beauty sector through licensing agreements, has 26 owned factories and 15,216 employees.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
