Nordstrom is making significant investments in its retail experience, with the rollout of a new digital marketplace, nordstrom.com. This initiative aims to provide customers with a broader selection of products, brands, and sizes, aligning with their preferences and needs, while maintaining the high level of service and experience.
The new digital marketplace will bring notable improvements to the online shopping experience. Through personalised recommendations and curation, the platform will now facilitate easier browsing to their favourite brands and introduce customers to new ones. This tailored experience is intended to make shopping enjoyable and efficient, helping customers discover products that suit their individual styles and preferences. The goal is to create an engaging digital environment that complements Nordstrom’s reputation for exceptional service.
The new marketplace also offers a valuable opportunity for brands to present a comprehensive range of their products, including diverse sizes and styles, supporting the company’s goal of expanding its online product assortment. With this initiative, Nordstrom aims to strengthen its position as a premier destination for fashion and lifestyle products, both online and in-store, delivering a more personalized, convenient, and inspiring shopping journey that continues to meet and exceed customer expectations.
About Nordstorm
An incredible eye for what’s next in fashion. A passionate drive to exceed expectations. For more than 100 years, Nordstorm has worked to deliver the best possible shopping experience, helping their customers express their style—not just buy fashion.
Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and kids. Since 1901, it has been committed to providing their customers with the best possible service—and to improving it every day. This commitment has taken it from a small Seattle shoe shop to a leading fashion retailer with more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations. Nordstorm also serves customers online through the Nordstrom and Nordstrom Rack apps and websites.
Free shipping and free returns, mobile shopping and exciting new retail partnerships offers Nordstorm continued opportunities to serve more customers with a fresh, relevant shopping experience and inspiring style. As part of its ongoing evolution, Nordstrom is investing in expanding its digital marketplace to offer customers a broader range of products, brands, and sizes, all while maintaining its signature level of service. The company continues to prioritize customer satisfaction by integrating personalized recommendations, easy navigation, and convenient services like styling and alterations.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
