It is no secret that in the fashion industry, millions of animals are harmed at the expense of creating new collections of leather apparel and accessories each season. Behind most leather items are painful, heartless actions towards animals that go beyond our imagination. Per McKinsey State Of Fashion 2020, “Some of fashion’s biggest brands have joined the new materials revolution, characterised by rising investment, radical experimentation and a growing commitment to sustainability. Today’s spirit of innovation is reflected in a growing lexicon of synthetic and re-engineered fibres.”
What makes fashion brand Noiranca a cut above is its signature vegan leather approved by PETA, proving that its bold, stylish bags are crafted from vegan alternatives to animal skin. What inspired the brand to choose vegan leather? Per the official website, “Behind the smooth texture is immense use of natural resources, such as animal feed, water, and land, often made available from felling trees. Then comes animal cruelty — too appalling to be written here — and over two hundred and fifty chemicals used in and discharged from tanneries, many of them toxic and non-biodegradable, like chromium and formaldehyde resins… Shocked by our research, the first commitment we made was to opt for an environmental-friendly material as our main fabric — vegan leather.”
The fashion brand is once again in the news for its new cyberfemme collection. Interestingly, the campaign opens with a collection of fabulous bags surrounded by video recorders. Crafted in vegan leather, “new members of the Noiranca bag collection pop out in glitches, whilst the AI reads out the infamous 100 Anti-Thesis of Cyberfeminism, altogether with new iterations that resonate with the Cyberfeminists today. Cyberfemme is interwoven with different chapters that embody the digital feminine experience; a new digital era of femininity has been heralded, right here, right now.”
I worked with Condenast India as Digital Editor and launched Vogue India’s portal. Four years later, I turned entrepreneur and launched my luxury portal www.explosivefashion.in. Perhaps it’s my vision and exclusive content that’s placed Explosive Fashion at the forefront of luxury: reporting from fashion weeks, collaborating with luxury brands, presenting royal families’ vision, championing talent, reviewing hotels and restaurants, writing on travel, heritage. My editorial is of a storyteller, the story of the person behind the brand.