MySize, Inc., a leading AI-driven measurement and fashion technology solutions provider, announced the acquisition of ShoeSize.Me, a European SaaS company specializing in AI-powered footwear sizing and fit solutions. The transaction, structured as a share deal, underscores MySize’s commitment to protecting its cash position while executing its strategic roll-up plan led by CEO Ronen Luzon.
ShoeSize.Me serves 20+ fashion retailers, with a strong footprint in Central Europe and key clients including Alshaya Group (Foot Locker partner in the Middle East). The company is on track to surpass €0.5 million in SaaS revenues in 2025 through its ShoeAI solution, which delivers highly accurate footwear sizing recommendations. With this acquisition, ShoeSize.Me will operate under the Naiz Fit umbrella, creating the first unified platform that solves sizing and fit challenges across both apparel and footwear. This integration is expected to also enhance cross-selling opportunities across the combined customer base, unlocking revenue synergies in Europe, the Middle East, and beyond.
“This acquisition marks another milestone in our consolidation strategy,” said Ronen Luzon, CEO of MySize. “By bringing together Naiz Fit’s leadership in apparel and ShoeSize.Me’s cutting-edge footwear solution, we are building the most comprehensive sizing platform in the market. This not only expands our geographic reach but strengthens our cross-selling potential and our position as a consolidator in fashion tech.”
Beyond commercial expansion, ShoeSize.Me strengthens MySize’s data strategy. The company’s technology has already analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes on 19 international scales, 1.2 million shoe models and more than 6.000 brands across footwear categories, adding critical depth to Naiz Fit’s growing data lake. This enriched data set is expected to accelerate product innovation, improve accuracy, and generate new insights for retail partners.
“Joining MySize and Naiz Fit gives us the scale and platform to accelerate ShoeAI adoption globally,” said Timo Steitz Founder of ShoeSize.Me. “Together, we are redefining how consumers find the right fit—whether in clothes or shoes—while helping retailers reduce returns, improve margins, and build customer loyalty.”
This acquisition follows MySize’s strategy to identify and acquire synergistic businesses that strengthen its SaaS portfolio and data assets. With apparel, footwear, and big data now under one platform, MySize continues to position itself as the go-to technology consolidator for solving fashion e-commerce’s sizing challenge. Pursuant to the terms of the acquisition, MySize issued an aggregate of 241,093 shares of common stock to the sellers of ShoeSize.Me plus a cash payment of an aggregate of $150,000. In addition, in connection with the acquisition, MySize issued a five-year milestone vesting warrant to purchase 28,000 shares of common stock to a key employee of ShoeSize.Me.
About My Size, Inc.
MySize, Inc. is a global leader in omnichannel e-commerce platforms and AI-driven retail solutions, including MySizeID and Naiz Fit. The Company’s solutions are designed to drive revenue growth, reduce operational costs, and enhance customer experiences for business clients worldwide. The publicly traded technology company headquartered in Tel Aviv, Israel, specializes in AI-driven sizing solutions for e-commerce. Founded in 2014 by Ronen Luzon, the company addresses the prevalent issue of size-related returns in online shopping by offering precise, mobile-based measurement tools. Its flagship product, MySizeID, enables consumers to obtain accurate body measurements using their smartphones, facilitating better-fitting apparel purchases and enhancing the online shopping experience. The company went public on the Tel Aviv Stock Exchange in 2005 and on NASDAQ in 2016.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
