L’Oréal recently announced that it had signed an agreement to acquire Color Wow
L’oreal – the only company worldwide to have been awarded a CDP triple ‘A’ score for nine consecutive years and recognised as one of the World’s Most Ethical Companies by Ethisphere for the 16th time – moderately outperformed the global beauty market in the first quarter of 2025. In the first three months, sales amounted to 11.73 billion euros, up +4.4%. Continuing its growth dtrategy, the beauty conglomerate recently announced the acquisition of haircare brand, Color Wow.
Founded in 2013 by Gail Federici, Color Wow offers a unique line of products, particularly for frizz-control, thickening and volumising that have gained a loyal following among both stylists and consumers. The brand’s hero products include “XL Bombshell Volumizer” and “Dream Coat”. This acquisition further strengthens L’Oréal’s Professional products portfolio, with a proven track record of success and strong potential for global growth.
“We are delighted to welcome Color Wow to the L’Oréal family,” explained Omar Hajeri, President of L’Oréal’s Professional Products Division. “As a premium haircare brand, with high levels of proven efficacy at an accessible price point, this acquisition will give us an increased foothold in haircare and in the styling category. Convinced of its strong potential, our ambition is to make Color Wow a powerful brand worldwide.”
“Joining L’Oréal is an incredible opportunity for the entire Color Wow team,” said Gail Federici, Founder & CEO of Color Wow. “Becoming part of the world’s number one beauty company, will set the stage for Color Wow’s continued success and help drive our innovation to new heights.” The deal will close following the customary closing conditions, including the standard regulatory approvals.
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About L’Oréal
For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.
In 2025, L’Oréal Groupe has been named the most innovative company in Europe by Fortune magazine, out of 300 companies, in a ranking spanning 21 countries and 16 industries in Europe. In the first three months, sales amounted to 11.73 billion euros, up +4.4%. Commenting on the figures, Nicolas Hieronimus, CEO of L’Oréal, said: “In what has been a particularly challenging and volatile operating environment, L’Oréal has started the year with growth in line with our projections… We will, of course, continue to put the right fuel behind our 37 international brands to further reinforce our global leadership.”
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.
