London Fashion Week: A Word With Caroline Rush, CEO of British Fashion Council
London Fashion Week is halfway through and during these 4 days, the show has hosted 80 designers, including 40 women’s clothing, 15 men’s, 20 men’s and women’s and 5 accessory brands. This year the show has tried to celebrate positivity as a way forward to navigate these difficult times of global emergency. Here is the foreword by British Fashion Council CEO Caroline Rush for this year’s edition.
British Fashion Council CEO Caroline Rush Foreword:
“Welcome to London Fashion Week September 2020 which provides a platform for designers, partners and brands to come together and share their stories in various forms through collection launches, films, podcasts, conversations, articles and galleries; embracing the cultural commentary and creativity for which London Fashion Week and British fashion are known.
LFW is one of the few international events to still be going ahead in London, proving the industry’s resilience, creativity, and innovation in difficult times. This ability to adapt and the creativity of the brands and the teams to embrace new ways of working and showcasing is exciting to see.
Now more than ever, the BFC acknowledges the necessity to look at the future of LFW and the opportunity to drive change, collaborate and innovate in ways that will establish long-term benefits, develop new sustainable business
models and boost the industry’s economic and social power.
The LFW Schedule September 2020 hosts over 80 designers including 40 womenswear, 15 menswear, 20 menswear & womenswear and 5 accessories brands. There are also a mix of digital and physical activations with brands individually tackling the challenges of social distancing and Covid-19 regulations – 50 digital-only activations, 21 physical and digital, 7 physical only and 3 designers who will activate through a physical evening events.
Thank you to all our Official Partners and Suppliers for being supportive through this transition and for coming on this journey with us. Special thanks goes to our Official Partners: British GQ, Evening Standard, FASHION ZOO, JD.COM,INC, JOOR, LAVAZZA, IBM, Mercedes-Benz and TONI & GUY and to our Official Suppliers: Fashion & Beauty Monitor, Getty Images, Launchmetrics, The May Fair Hotel, without whom this would not have been possible.
We hope you enjoy it and ask you to share with your audiences to help support these brilliant creative businesses. Please make A Material Difference, support creative talent, be a part of the community.”
London Fashion Week September 2020 provides a platform for designers, partners and brands to come together and share their stories in various forms through collection launches, lms, podcasts, conver- sations, articles and galleries; embracing the cultural commentary and creativity for which London Fashion Week and British fashion are known.