Fila Unveils A Capsule Collection With Global Brand Ambassador Hailey Bieber

The Fila x Hailey Bieber capsule collection, which will drop next month, combines sport heritage with a modern aesthetic and has been “designed with Hailey’s effortless sensibility.” 

The thirteen-piece capsule collection aims to “reinvent Fila classics with a modern twist” offering wardrobe staples such as T-shirts, baby tees, sweatpants, and sports bras, in a palette of black, white, green and yellow. A pleated skirt, windbreaker, and oversized sweater give a nod to tennis heritage with a modern aesthetic. 

Having graced the covers of Vogue and Bazaar, supermodel, creative director and businesswoman Hailey Bieber is also the founder of skin care brand Rhode and has been featured in advertisements for Guess, Ralph Lauren, and Tommy Hilfiger. As global brand ambassador of FILA, she co-designs the capsule and fronts the campaign. 

Based on the campaign, Hailey Bieber x FILA is geared toward athleisure rather than performance activewear. “I am grateful to expand my role with FILA, a brand that has always stood out for its quality, elegance and bold and beautiful designs,” says Hailey Bieber. “I appreciate the brand’s Italian heritage and the eras of FILA fashion where I can continue to draw inspiration. I am excited to bring my own point of view to FILA’s iconic styles, as we work to create something special together.”

“FILA style is iconic and tastemakers and game changers express their artistry and individualism through our designs,” says Gene Yoon, Global Chairman at FILA. “Hailey has been a supporter of the brand and we look forward to continuing our relationship together. Her impact on fashion and culture is undeniable and she brings an effortless and fresh new perspective to the brand.”

The Fila x Hailey collection will be available from March 6 on the Fila website and select stores, as well as retailers including Urban Outfitters and Nordstrom.

About FILA

International sportswear giant Fila was established in Biella, Italy in 1911, nestled among the foothills of the  Italian Alps. A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear.

Fila gained global attention for its tennis apparel in the 1970s, and has since expanded their design portfolio to include sportswear across a wide range of codes including golf, training, running and compression wear that outfits professional artists and athletes from around the world. While their technical processes are at the forefront of sportswear, the brand is true to its time- honoured European aesthetic. 

Introduced to compliment the main collections, Urban Classics and Unisex lines call on the brand’s nostalgic catalogues from the 1980s and ’90s. These capsules integrated the slouchy, oversized street-led designs of the ’90s with the slim fits of the ’80s to create a collection for men and women.

Whether you perform for the challenge of adventure, the rigour of competition, or simply the pleasure of an active life, Fila delivers the perfect cross-section of sport and street. Whether you’re on the court, at the gym or hitting the streets, the t-shirts fuse comfort and function while the sweatshirts, tops and performance jackets bring an extra dimension to everyday life. 

Who is Hailey Bieber?

American model and television personality Hailey Bieber began her modeling career at a young age, initially appearing in fashion campaigns and magazine editorials. Her breakout moment came when she walked the runway for luxury fashion brands such as Versace, Tommy Hilfiger, and Ralph Lauren. Besides modeling, she has also made guest appearances on television. In addition to her professional achievements, Hailey gained widespread recognition for her marriage to Canadian pop superstar Justin Bieber, whom she wed in 2018. Hailey has been vocal about issues including mental health and body positivity, using her platform to engage with her fans.