When executing an event, several elements need to be coordinated and logistics to consider — the venue, food and beverage, entertainment, and the guest list.
However, one detail that is often neglected but is a critical contributor to the success of the event is the event wristband. Why are they so important? Let’s find out.
A group of multiracial people with rainbow LGBTQ bracelets standing in a circle. Scene is one of unity and solidarity.
1. Security & Access Control
Security is a key consideration for any event, whether it’s a small gathering or a large concert. One of the many benefits of event wristbands is their ability to assist with access control. By implementing wristbands, event organisers can ensure that only authorised people can pass through checkpoints.
2. Guest Experience
Wristbands are an easy way to enhance the guest experience. They provide a hands-free solution for access control and a small yet functional accessory for guests. Instead of scrambling to present paper tickets or repeatedly showing ID at different checkpoints, guests can be differentiated with their wristband, making the process more seamless and efficient. Generally, it creates a better guest experience.
3. Branding and Customisation
Event wristbands are a wonderful way to promote and brand your event. Customising wristbands with the event’s logo, colours or theme provides a novel branding opportunity that is both functional and visible. It doesn’t matter if your event is a festival, a conference or a wedding; using personalised event wristbands is a great way to show off your event’s style. Lastly, event wristbands can be used as a marketing tool for your sponsors or partners. A logo or name printed on the event wristband sends a polite yet persuasive message about the partnership and promotes the event itself, without obstructing the design of the wristband.
4. Quicker Check-In Process and Faster Service
One of the biggest hassles for customers at an event can be the check-in process at the entrance. Long queues, lost tickets and missing registrations can quickly cause delays that displease both customers and event staff. Yet, with event wristbands, customers can swipe in or check in at any time.
Workers can scan event wristbands at the entrance if the wristbands have an embedded QR code or RFID chip that documents the customer’s check-in information quickly. It helps your entrance run faster and smoother without the possibility of human error. Making sure that your customers are where they are supposed to be, with the least possible amount of attention required, helps everyone in return.
5. Long-Lasting and Eco-Friendly Options
Event wristbands are made to be durable and last for extended periods of time, which makes them a perfect choice for events and festivals that span multiple days. Guests can lose or damage paper tickets, but this is eliminated when visitors use wristbands as their ticket to access an event or specific areas.
Don’t Underestimate the Event Wristband Power
As you plan your next event, don’t shrug off the idea of wristbands as merely a minor detail. They serve as a valuable asset for all aspects of a successful live event. Event wristbands help with security and access control, improve the guest experience and contribute to the overall message you hope to leave with your guests. They provide a simple, cost-effective way to take your event to the next level and ensure that your next event goes off without a hitch.
