The CFDA Partners With Personal Styling App Alta

By partnering with AI-powered personal styling app Alta, the Council of Fashion Designers of America aims to bring fashion designers an opportunity to leverage its advanced technologies and engage with a new consumer demographic.

Have you ever been stuck on what to wear? Well, Alta will curate looks for you based on your style, weather, occasion, and closet—with the help of artificial intelligence. The application, which is powered by over a dozen A.I. models trained by the Alta team, serves as a personal style companion with the mission of helping us discover what to wear. 

Founded by Friend of the CFDA Jenny Wang, the app has entrepreneur and supermodel Jasmine Tookes as an investor, and as someone constantly on the go, the Victoria’s Secret Angel uses Alta to help her pack and travel the world. She even as her premium activewear brand JOJA onboarded onto the platform.

“It’s an honour for Alta to launch this partnership with the CFDA,” said founder Jenny Wang, who is a Friend of the CFDA. “We’re excited to be building frontier A.I. models to help empower designers, and reimagining what the future of shopping technology can look like.”

“Fashion is evolving, and this partnership between Alta and the CFDA is proof of this,” Tookes said. “After over a decade in the industry, I’m excited to be on the Alta cap table, and help build the future of fashion A.I.”

Moreover, AI-powered styling tools like Alta support sustainable fashion practices by encouraging smarter purchases and reducing returns caused by sizing or style mismatches. With data analytics, fashion brands gain insights into customer behaviour and preferences, enabling more accurate inventory planning and  minimises waste. As the fashion industry continues to embrace digital transformation, AI styling apps are emerging as essential tools in enhancing customer satisfaction, streamlining operations, and staying competitive in an increasingly personalised marketplace.

About The Council of Fashion Designers of America

The Council of Fashion Designers of America [CFDA] is a not-for-profit trade association established in 1962, representing the pinnacle of American fashion. With a membership of leading designers across womenswear, menswear, jewellery, and accessories, the CFDA fosters both creativity and social responsibility, from hosting the prestigious CFDA Fashion Awards to addressing issues of racial inequality through the IMPACT program. Additionally, CFDA Fashion Incubator supports emerging fashion designers and manages the Fashion Calendar, a vital tool for industry scheduling and event coordination.

The CFDA owes much of its success to founder Eleanor Lambert, who dedicated over seventy years to elevating American fashion. Lambert’s influence was pivotal in landmark moments like the 1973 “Battle of Versailles,” an event that solidified America’s standing in International fashion. As one of the most prolific publicists in fashion and the arts, Lambert’s legacy continues through the CFDA, which not only honors her contributions with awards like the CFDA Lifetime Achievement Award but also builds on her work through projects such as Fashion Manufacturing Initiative. This program is designed to support and revitalize New York City’s garment industry by providing financial assistance to local production facilities, ensuring the continued success and innovation of American fashion design.

The CFDA Awards recognise outstanding contributions by designers, brands, and creatives who have made an impact on American and global fashion. Founded in 1981, the awards celebrate excellence in Womenswear, Menswear, and Accessories as well as special honors like Lifetime Achievement Award and Emerging Designer Award. These distinctions are pivotal in highlighting talent and honouring established icons who have shaped the fashion landscape. By shining a spotlight on creativity, innovation, and influence, the CFDA Awards play a critical role in advancing and celebrating the art of fashion.