Aistetic, by Duncan McKay, INSEAD MBA and Phil Torr, Professor of Computer Vision and Deep Learning at the University of Oxford, has launched an innovative AI solution that plugs into online fashion brands and retailers’ websites and apps to expand their sizing all the way up to plus-size by providing 3D potential consumers’ body measurement and recommendations. The tool subsequently increases conversion while lowering returns and excess inventory.
How does this really work? The AI sizing algorithm helps potential customers determine the best size for their body type, resulting in a more personalised and accurate shopping experience. It’s as simple as doing a 360 degree turn in front of your mobile phone to capture your 3D body reconstruction and measurements. Aistetic then matches and calibrates your size to that of the particular retailer and saves it for future purchases according to your size. While it helps destigmatize perceptions about size, the algorithm also reduces returns, making the entire process sustainable and eco-friendly.
“We are on a mission to encourage sustainable fashion development and size inclusivity. Our solution addresses such problems as excess inventory and clothing wastage by reducing returns and eliminating over-production in the first place,” per the official website.
Founded in 2019, the vision for the Artificial Intelligence-powered Aistetic is to be the ultimate shopping algorithm, tailored to each shopper regardless of size. After all, everyone deserves to look great and feel fabulous and have a great shopping experience. So, is it a wonder that Aistetic has been awarded two Innovate UK Grants, and one Future Fashion Factory Grant in partnership with the University of Leeds for its mission to encourage sustainable fashion development and size inclusivity using Artificial Intelligence?
I worked with Condenast India as Digital Editor and launched Vogue India’s portal. Four years later, I turned entrepreneur and launched my luxury portal www.explosivefashion.in. Perhaps it’s my vision and exclusive content that’s placed Explosive Fashion at the forefront of luxury: reporting from fashion weeks, collaborating with luxury brands, presenting royal families’ vision, championing talent, reviewing hotels and restaurants, writing on travel, heritage. My editorial is of a storyteller, the story of the person behind the brand.