Adidas has always been at the forefront of sneaker culture, combining performance and style to create shoes that appeal to sneakerheads. One of their standout releases in recent years is the Adidas Jellyfish, one of the hottest sneakers in 2025 for its unique design, technology and colorways.

Virginia Adistar Jellyfish sneakers by Pharrell Williams
Virginia Adistar Jellyfish sneakers by Pharrell Williams
Virginia Adistar Jellyfish sneakers by Pharrell Williams launched under “Virginia”, Louis Vuitton men’s creative director Pharrell William’s creative alias, community platform, and brand; rooted in his home state of Virginia, the alias is a destination for music, community, limited-edition merchandise, live events, and boundary-pushing design. Through his partnership with adidas, each creation reinterprets the brand heritage while reflecting a shared commitment to shaping the future of sneakers through culture, creativity, and experimentation.
The sneaker features an exaggerated midsole that evokes the gills of a jellyfish. A layered mesh upper and exoskeletal elements adds dimensional movement and futuristic depth. The sneaker draws inspiration from the aquatic animal honouring marine life through its design elements. The exaggerated midsole resembles the gills of a jellyfish while the logo reflects the shape of the jellyfish itself. Custom Jellyfish and subtle Virginia branding appear on the insole and tongue, grounding the concept in Pharrell’s world.
Pharrell and adidas unveiled the Virginia Adistar Jellyfish with a campaign inspired by vintage dive imagery and the visual language of vintage nature films. The campaign used an ocean-themed narrative, creating a coral reef to highlight the marine environment while promoting the shoe’s futuristic aesthetic. By crafting an imagined underwater world, the campaign avoids disrupting actual environments while drawing attention to the ethereal power of the jellyfish, a symbol of beauty and quiet resilience.
The Virginia Adistar Jellyfish sneakers by Pharrell Williams is available at select adidas retailers and online at adidas.com. One of the most exciting aspects of the Adidas Jellyfish is its limited-edition nature, which has helped to fuel its popularity in the resale market. The shoe sold out instantly with launches from both the Virginia website (blackyachtrock.com) and the Adidas Confirmed app. With a retail price of $300, resale prices instantly ballooned to over $1,000 for the shoe’s most popular sizes. PS After the initial drop of the Adistar Jellyfish (orange) became a success, Pharrell Williams and adidas returned for their sophomore release of the collaborative project in two new colorways.
Adidas Jellyfish: Design And Technology
The Adidas Jellyfish is an innovative footwear concept that combines the brand’s expertise in performance with futuristic, ocean-inspired design. This sneaker features a unique upper made from sustainable materials, mimicking the delicate structure of a jellyfish. Its translucent design, paired with lightweight components, offers an ethereal aesthetic, making it stand out in the world of sports fashion. Adidas aims to reduce environmental impact while maintaining high-performance standards with the Jellyfish model, showcasing a commitment to sustainability without compromising on style or functionality.
“We did a lot of experimenting, pushing materials and methods that hadn’t been used this way before” Williams tells Footwear News. “The sculptural upper uses a Flow Mold process, but we went beyond the normal limits on height and shape. We wanted it to move and breathe, to feel alive. Then we added our touch: glow-in-the-dark details and bold colorways… It’s playful, bold, sculptural, but it’s also functional. It takes something classic from the Adidas Adistar and pushes it forward.”
On the technology front, the Adistar Jellyfish retains the performance lineage of the original Adistar runner by incorporating cushioning systems (such as the legacy AdiPRENE cushioning) to provide comfort and energy return during wear. Its exaggerated mid‑sole isn’t purely aesthetic — it is engineered for support and impact absorption, while the layered mesh and synthetic overlay upper balance breathability, durability and structure in one. The collaboration delivers a shoe that looks stylish but embeds serious footwear engineering.
Whether for athletic use or casual wear, the Adidas Jellyfish merges fashion, sustainability and technology, making it a significant addition to adidas’ footwear line. Per GQ: ‘It’s a big, beefy trainer with Three Stripe branding that looks like it’s about to explode out of the upper. It’s also been souped up with a jellyfish-coded exoskeleton, chunky hiking boot-y rope laces, and brand new logos on both the tongue and the insole.’

Virginia Adistar Jellyfish sneakers by Pharrell Williams
Adidas Jellyfish: Where To Buy
The Adidas Jellyfish is available in select retail stores and on the adidas’ website. For example, some one‑off colourways are listed on reseller sites like StockX. Adidas Confirmed and other apps are often used for exclusive sneaker releases, so staying alert to drops is essential. Because the Jellyfish is a limited drop, expect stock to vanish quickly. If it sells out, resale prices can be significantly higher than retail. Make sure you’re buying from an authorised retailer or the official adidas site to avoid counterfeits. Also check sizing, shipping and import duties if you’re purchasing it online.
FAQ Section
Q: What size should I get?
A: The Adidas Jellyfish fits true to size. However, those with wide feet might want to go half a size up.
Q: How comfortable is the Adidas Jellyfish?
A: Thanks to its innovative cushioning technology, the Adidas Jellyfish is comfortable for daily wear. It’s not just a fashion sneaker, but one you can wear all day.
Q: When is the next Jellyfish release?
A: New colourways and collaborations are expected every few months. Stay updated on Adidas Confirmed and other sneaker apps for the latest news.
Q: Is the Adidas Jellyfish worth the hype?
A: If you’re a fan of bold, high-fashion sneakers with a rich design and cultural impact, the Adidas Jellyfish is definitely worth the investment.
Conclusion
The Adidas Jellyfish has quickly become a sought-after sneaker for its bold design, cutting-edge technology, and high-profile collaborations. Whether you’re a sneakerhead looking for the next big thing or someone who loves to mix performance with fashion, the Jellyfish has something for everyone. Keep an eye on upcoming releases and you might just snag a pair of the trendsetting kicks.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.


