Apparel Entrepreneurship

Online educational platform to support fashion entrepreneurs


Apparel Entrepreneurship is an online educational platform providing entrepreneurs and brands with actionable content, industry know-how, strategies, ​and tools to launch, grow and succeed with their businesses.

Mission, Vision and Goal

Apparel Entrepreneurship’s mission is to help apparel entrepreneurs all over the world, no matter background, launch, run and grow successful and meaningful apparel brands.

Their vision is to reduce the environmental harm in the apparel industry, through education, inspiration, and motivation for better entrepreneurship. While their goal is to be the number 1 educational source and community for starting, launching and running apparel brands.

Education Approach

The traditional way of learning is by going to school for a few years, earn your diploma, and then start working. This is a great way if people are aiming for a regular employment. But experience is essential if someone wants to start its own brand That is why Apparel Entrepreneurship approach learning the modern way. It is not a regular school. It is for everyone, all ages, and all backgrounds. Applicants can learn from wherever they are and at any time. It is of course based online, and to the fraction of the price and time of the traditional school.

Apparel Entrepreneurship provides the education and experience, together with hands-on tools and steps to action. The platform provides information on how to implement it in business.

The Founders

Apparel Entrepreneurship is founded by Ana & Klas Kristiansson. Ana is a former national athlete with education from cutting and tailoring school, art school, and Parsons School of Design in Paris and New York. She has over 15 years of experience from working in the apparel industry. She has designed and product developed award-winning technical products for international brands like Haglöfs, Salomon, Peak Performance, Helly Hansen, Lundhags and many more. She has also launched and run two own brands.

Klas is an IT engineer with a Master of Science degree from The Royal Institute of Technology in Stockholm and ENST in Paris. With over 15 years experience in project management, business development, tech, e-commerce, and running start-ups in an international environment. His background includes working as senior project manager for Europe’s largest workwear company, as well as starting up two clothing brands.

They have lived in Los Angeles & New York in the US, Paris & Annecy in France, Gothenburg & Stockholm in Sweden, and Romania. Their studio is now located in an old porcelain factory in the archipelago outside of Stockholm, Sweden.

Apparel Entrepreneurship Book

Apparel Entrepreneurship is an inspirational and educational book that will guide readers in the achievement of starting and running an apparel brand. It provides the education and experience to do it, together with hands-on tools and steps to action.

It is a step by step guide to help readers in starting and running their apparel brand including business setup, building partner relationships, product development, to marketing, branding, and how to sell online. It focuses on the following areas:

Business Start-Up
Entrepreneurship, Administration, Idea & Customer Need, Market Scan, Business Plan, Branding, Money, Team

Product Development
Define Your Collection, The Design, Sourcing, Pattern & Prototype, Pricing, Production, Sustainability

Marketing & Sales
Sales, Order, Shipping, Marketing, Customer Service, After The Launch