Last update on: 4:28 pm May 31, 2024 by fashionabc

Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded by Adele and Edoardo Fendi in Rome in 1925, the maison is known worldwide for its fur, fur accessories and leather goods. Soon winning international acclaim, it emerged as a luxury brand renowned for its elegance, craftsmanship, creativity and style. Since 2000, Fendi has been part of the “Fashion and Leather Goods” division of French conglomerate LVMH. In September 2020 Kim Jones is appointed Artistic Director of Couture and Womenswear while Delfina Delettrez Fendi- fourth generation of the Fendi family- joined the Maison as Artistic Director of Jewellery.

Close to its hundredth anniversary, Fendi became popular among millennials with collections that blended traditional craftsmanship with streetstyle. The luxury brand became a street-style cult, with cocktail dresses and bombers embellished with the monogram and a line of iconic bags. In 2017 Fendi launched a customization shop for bespoke handbags in alliance with e-commerce platform Farfetch. Taking the art of craftsmanship back to the days where products were created individually for the customer, it was good business acumen. Today Fendi is synonymous with quality, tradition, creativity and experimentation and continues to forge forward, with the intent to be more sustainable, using recycled materials and creating less wastage. Check out some of their top performing products.

Fendi Origami

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Made in Italy, the effortless shapeshifter style by Silvia Venturini Fendi transforms from a bucket bag to a tote silhouette with a simple gesture. The Fendi Origami recalls the creativity and dual nature of luxury fashion brand Fendi with a design aesthetic that can easily be transformed by the wearer’s individuality. Thanks to eight concealed magnets, the stylish bag can be styled as a shopper or bucket bag by folding it in origami style. What’s more, Fendi Origami comes with a key case charm with the word FENDI in metal lettering and dark brown leather details, lined inner compartment and gold-finish metalware. And, the editors available in a variety of materials and texture like denim effect or interlaced leather can be carried by hand or worn on the shoulder thanks to the two leather handles. It’s the perfect day bag for brunch or smart luncheon!


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Embellished with bold lettering, the Fendigraphy hobo bag can be worn in any way owing to its removable shoulder strap. With a contemporary look and bold detailing, the bag is made of light blue denim fabric with an FF motif, finely trimmed with beige calf skin and embellished with vintage gold metal FENDI lettering at the bottom, visible when wearing the bag under the arm. The Fendigraphy can be worn over the shoulder too thanks to the adjustable, detachable handle. It comes with hooks that allow a shoulder strap to be attached for wearing cross-body. Attractive features include zip closure with fabric-lined internal compartment and luxurious gold-finish metalware. And, measurements include Height : 24.5 cm, Depth : 10, Width : 29 cm, Weight : 0.58 kg.


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The Fendi baguette is the original ‘it’ bag designed by Silvia Venturini Fendi in 1997. The baguette has since been reinterpreted in endless expressions of Fendi creativity, it features the iconic underarm design inspired by the French Baguette bread from which it takes its name. Made with twisted thread braiding creating a beige and yellow Pequin striped motif, this popular style is trimmed in beige and yellow calfskin and embellished with an FF clasp. It features a front flap, magnetic clasp, an internal compartment lined with brown iconic FF motif jacquard fabric, a zip pocket and gold-finish metalware. The bag can be carried by hand or worn either on the shoulder or cross-body thanks to the handle and shoulder strap, both detachable.

Fendi First

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Crafted in Italy, Fendi First is the luxury brand’s new statement bag. The unmistakable silhouette of the Fendi First is available in myriad colours and sizes. One of the popular styles is the Small Fendi First bag in an elegant, refined design featuring an oversized F-shaped clasp. Embroidered with dark blue sequins of different shapes and sizes, with an oversized metal F clasp bound in tone-one-tone nappa leather, attractive features include an interior compartment lined in jacquard fabric with the iconic FF motif, pull-out internal attachment points and gold-finish metalware. The bag can be carried by hand as a clutch, or worn either on the shoulder or cross-body thanks to the adjustable, detachable shoulder strap measuring 91 cm – 103 cm and shoulder strap drop of 44 cm.


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Characterised by a roomy main compartment, adjustable and detachable shoulder strap and paddle handles, Fendi’s large FF duffle bag is an on-the-go versatile product mostly used as a gym bag or as a weekend travel bag. Made in fabric with the FF motif, the stylish and luxurious duffle features a name tag, is embellished with dark brown leather, has double zip fastening and a palladium-finish metalware. It can be carried by hand or casually on the shoulder. The sleek hold-all duffle’s measurements include 33.5 cm height, 25 cm depth and 55 am width. Another popular style is the black Medium Duffle Selleria – a Cuoio Romano leather holdall bag with added handles, name badge, an adjustable and detachable shoulder strap, double zip closure and palladium-finish metalware.