While its women’s collections have been in the limelight for years, Fashion Nova Men has steadily risen to prominence since its launch in 2018, offering budget-friendly on-trend styles. For men who want a wardrobe of essentials and current styles without spending extravagantly, Fashion Nova Men has curated collections of casual wear, active wear, outerwear, formals, accessories, footwear and more.

Fashion Nova Men Winter 2024 Campaign
“With the launch of Fashion Nova Men, the brand is expanding its reach even further, offering men the same variety and affordable options in fast fashion that our Nova Babes have enjoyed,” said Fashion Nova founder and CEO Richard Saghian. “The line’s vibe reflects our brand’s ethos: confident, edgy, and a bit risk-taking.”
Fashion Nova Men, titled NovaMEN, caters to a diverse consumer demographic, combining urban aesthetics with street -style sensibilities. From casual-wear to sharp, tailored looks, the retailer has evolved into a one-stop shop for men aspiring to make a statement. And the quality, variety, and price makes it a go-to choice for men from all walks of life.
Per Research And Markets: ‘the menswear market is forecasted to grow by USD 281.94 billion during 2023 – 2028, accelerating at a CAGR of 7.71 percent during the forecast period.’ Fashion Nova is poised to leverage this boom in menswear. Whether dressing for a laid-back weekend or a night out, the retailer offers a variety of trending looks that are in sync with modern masculinity.
TABLE OF CONTENTS
- Fashion Nova Men New Arrivals
- Fashion Nova Men Winter 2024 Campaign
- Fashion Nova Celebrity Collaborations
- What are the wardrobe essentials for men?
- 10 Tips for Styling Fashion Nova Men
Fashion Nova Men New Arrivals
Fashion is fickle. Seasons change and what’s trending one day is “out” the next. Fashion Nova Men reflects the retailer’s commitment to staying ahead of the curve. The new arrivals, which are updated daily, highlight graphic prints, relaxed fits, and retro-inspired designs that appeal to those who appreciate a quiet statement piece. Men leaning towards the classics will like slim-fit pants and structured coats.

NovaMEN
Certain men’s wardrobe essentials – a selection of the best T-shirts, a button-down shirt, jeans, men’s jersey jacket or a pair of leather mules – will always keep men looking fresh. A young demographic seeking edgy menswear will love the hoodies, joggers and distressed denim. Consumer favourites include Washed Abstract Joggers, Stretch Hooded Running Windbreaker Jacket and Fray Stacked Skinny Flare Jeans.
The selection of men’s accessories and jewellery reflects the newest Instagram trends. Best-sellers include pale blue eyewear, statement watches, chains and masculine, edgy bracelets. The black and gold bracelet set, mixed stone bracelet, and cross pendant makes an edgy statement. Serpent Slide-On Mules or Chelsea Boots complete the look.
Per Esquire: ‘Just like fine watches and tailoring, jewellery is, at its core, about craftsmanship and subtle elegance. It needn’t be loud or attention-grabbing; just a delicate glint of gold around the neck or a flash of silver on the wrist can elevate the mundane to the interesting.’
The right belt looks expensive and Fashion Nova Men has a good selection that men can wear to the ground with a pair of jeans or chinos. A faux crocodile leather belt is a timeless option that will go with everything in the wardrobe. Alternatively, adding an animal print or studded belt to a monochrome outfit or denim-and-tee makes a sartorial statement.
Fashion Nova Men Winter 2024 Campaign
NovaMen, the men’s division of Fashion Nova, tapped D Smoke and Kordell Beckham to lead its winter campaign. Twenty-two year old Kordell, loved by audiences in Love Island USA, effortlessly connects with NovaMen’s youthful consumer demographic. Meanwhile, D Smoke brings a mature, sophisticated energy that speaks to the brand’s elevated aesthetic and appeals to an audience in their thirties.

Fashion Nova Men Winter 2024 Campaign
Per New York Style Guide: ‘Set in the intimate, soulful ambiance of an after-hours blues bar, this campaign brings to life the themes of friendship and style, all set to an exclusive unreleased track from D Smoke. The video opens with D Smoke wrapping up a captivating late-night performance, followed by a heartfelt greeting from Kordell, spotlighting their real bond.’
NovaMen shared its excitement on Instagram. “3x Grammy nominee D Smoke and ‘Love Island USA’ winner Kordell Beckham collaborate on an exclusive NovaMen Winter Campaign. Luxury meets street in tailored trench coats, textured overshirts, and high-end herringbone fabrics that hit every note to make harmonised styles that combine warmth and fashion-forward flair,” the post read.
The NovaMen drop unveils a twenty-six piece winter collection, which mirrors the campaign vibe of laid back style. Selections include knitted and puffer vests, wool sweaters, plaid and striped button-down shirts, pants and jeans that can be styled with leather jackets, puffers, varsity jackets, denim and the trench. Favourites include the Mitchell Faux Leather Jacket; Cyclone Puffer Jacket; Go Wild Lightweight Anorak Jacket and Donovan Weaved Puffer Vest. Sizes range from Small to XXXL.
Fashion Nova Men Celebrity Collaborations
The rise of Fashion Nova Men has been significantly propelled by celebrity and influencer endorsements. Stars like Tyga, Quavo and Snoop Dogg often showcase their favourite pieces from the retailer, cementing its reputation as a style authority. These collaborations are not merely promotional but reflect the brand’s commitment to combining street culture with mainstream fashion. The visibility gained through high-profile endorsements has expanded the brand’s reach, attracting young consumers eager to emulate their idols.
Beyond celebrity endorsements, Fashion Nova partners with fashion influencers who dominate social media platforms. These influencers craft relatable aspirational looks, proving that the brand’s menswear is versatile and easy to style. Whether it’s a coordinated tracksuit or a statement jacket, influencers curate outfits that connect with their followers, making the brand highly desirable.
In addition to partnerships with pop stars and fashion icons, Fashion Nova Men has tapped the sports arena, collaborating with athletes who embody the brand’s ethos of confidence and individuality. By associating with personalities from different walks of life, the brand has widened its appeal, presenting itself as a lifestyle choice.
The brand also employs clever marketing campaigns that feature celebrities in exclusive drops and limited-edition collections. These campaigns often go viral, reinforcing Fashion Nova’s status as a cultural phenomenon. Their strategy of combining trendsetting designs with celebrity endorsements creates a sense of exclusivity while maintaining the brand’s accessible pricing, making it a winning formula.
What are the wardrobe essentials for men?
Casuals: A grey sweatshirt, white and black T-shirts, short-sleeve shirts, jeans and a pair of technical pants.
Layering Pieces: A knit polo shirt, a men’s over-shirt, a denim jacket, and a trench.
Loungewear: An oversized hoodie and a pair of black joggers.
Formals: A linen suit, a black suit, a navy blazer, a white dress shirt and satin ties in solid colours.
Basics: A selection of underwear and socks.
Accessories: A leather wallet, a black leather belt, a pair of classic sunglasses and a baseball cap.
Shoes: A pair of Chelsea boots, a pair of white sneakers, and a pair of mules.
10 Tips for Styling Fashion Nova Men
How can men style Fashion Nova’s oversized hoodies?
Pair them with slim-fit joggers and trainers. Choose accessories such as caps or crossbody bags.
What is the best way to style graphic tees?
Tuck a bold graphic tee into tapered jeans and layer with a denim or bomber jacket.
Are Fashion Nova tracksuits appropriate for casual outings?
Yes, their sleek designs and tailored fits make them perfect for brunches, errands, or even casual meet-ups.
Can Fashion Nova shirts work for semi-formal occasions?
Opt for a fitted button-up shirt, pairing it with chinos or slim trousers, and complete the look with loafers.
What shoes pair well with Fashion Nova jeans?
Classic white trainers or leather boots are excellent options.
How can men layer with Fashion Nova jackets?
Combine a lightweight bomber with a hoodie or a leather jacket with a simple tee.
Are Fashion Nova accessories worth exploring?
Yes, accessories like caps, belts, and jewellery add personality and finesse to any outfit.
How can Fashion Nova’s tailored pieces be styled professionally?
Pair blazers with neutral-coloured trousers and polished oxfords.
What are good styling tips for Fashion Nova shorts?
Wear tailored shorts with a crisp polo shirt and loafers.
How versatile is Fashion Nova Men?
The collections allow endless combinations, enabling wearers to mix and match pieces for every occasion.
Jasmeen Dugal is Associate Editor at FashionABC, contributing her insights on fashion, technology, and sustainability. She brings with herself more than two decades of editorial experience, working for national newspapers and luxury magazines in India.
Jasmeen Dugal has worked with exchange4media as a senior writer contributing articles on the country’s advertising and marketing movements, and then with Condenast India as Net Editor where she helmed Vogue India’s official website in terms of design, layout and daily content. Besides this, she is also an entrepreneur running her own luxury portal, Explosivefashion, which highlights the latest in luxury fashion and hospitality.