Green Carpet Fashion Awards

GCFA, Italia celebrates the best in sustainability in the luxury fashion chain


Camera Nazionale della Moda Italiana, in collaboration with Eco-Age, and with the support of The Italian Trade Agency (ITA) held the 3th edition of Green Carpet Fashion Awards, Italia in Milan on 22 September 2019, during Milan Women’s Fashion Week. The GCFA, Italia celebrate the best in sustainability in the luxury fashion chain. They display the commitment of luxury fashion houses to sustainability, as they struggle to embrace rapid change while protecting the legacy and authenticity of small-scale producers.


The star-studded ceremony saw 12 awards being presented to recipients including Valentino Garavani, founder of Valentino, who was presented with The GCFA Legacy Award; Stella McCartney, who was awarded the The GCFA Groundbreaker Award; and model Doutzen Kroes, who was presented with the Social Media Changemaker award for using her platform for activism.

2019 Winners

The GCFA Legacy Award – Valentino Garavani

The GCFA Groundbreaker Award – Stella McCartney

The Social Media Changemaker Award – Doutzen Kroes

The Franca Sozzani GCFA Award for Best Emerging Designer – Flavia La Rocca

The GCFA Visionary Award – Francois Henri-Pinault, chairman and CEO of Kering Group

The Eco Stewardship Award – The Association of Venetian Gondoliers

The GCFA Circular Economy Award – Healthy Seas

The CMNI in Recognition of Sustainability Award – Max Mara and Zegna

The GCFA Award for Technology and Innovation – SprintItaly and SICIT

The Responsible Disruption Award –  I Was a Sari

The GCFA North Star Award –  NYU Stern Centre for Business and Human Rights and The Union of Concerned Researchers in Fashion

The Art of Craftsmanship Award – Pino Grasso

GCC Talent Competition 2019

Emerging designers from all over the world challenged to pair ethics and aesthetics ahead of the CNMI Green Carpet Fashion Awards, Italia 2019.

The jury of the CNMI Green Carpet Talent Competition is composed by Camera della Moda’s Chairman Carlo Capasa, Eco-Age’s Creative Director Livia Firth, Milano Unica’s President Ercole Botto Poala, Dyne’s Creative Director Christopher Bevans, YouTube’s Head of New Fashion and Beauty Derek Blasberg, Sinead Burke Writer, Activist and Broadcaster, InStyle’s Editor in Chief Laura Brown, Women Management’s President Piero Piazzi and Sara Sozzani Maino Camera Nazionale della Moda Italiana International Brand Ambassador; Deputy Director Special Projects Vogue Italia and Head of Vogue Talents, will award the most sutainable look.

On the sustainable outfits worn at the show

Livia Firth, about wearing a vintage Laura Biagiotti dress:

“This dress dates back to 1981. I love that Laura Biagiotti is a third-generation family business and a woman’s story: now run by Lavinia, founded by Lavinia’s grandmother. Laura, Lavinia’s mum, was the first woman to show in China. I am also wearing Chopard jewellery, which achieved a 100 percent ethical gold supply chain in June this year. Here it tells the story of another very strong woman, Caroline Scheufele, Chopard’s co-president and artistic director, who pushed this agenda within the company. “There is nothing more powerful than a red carpet to communicate stories, so it is fundamental to have the support of talent to highlight what is behind the clothes we wear. Look at the political power the all-black outfits had at the Golden Globes this year! Our next big mission is to convince all the social media influencers to start using their power to promote ethics. I always say that if Kim Kardashian decided to promote sustainable fashion, I could retire.”