Real Madrid and Louis Vuitton have signed a collaborative agreement, making the French luxury brand an official sponsor of the club. The partnership involves exclusive outfits designed for the men’s and women’s football teams, as well as for the men’s basketball team.

This partnership marks the first time that Louis Vuitton is providing its tailoring expertise for athletes whose sporting exploits are popular beyond the stadiums and celebrates foundational values shared by Louis Vuitton and Real Madrid – a quest for excellence, innovative spirit and surpassing limits. In teaming up with one of the most decorated clubs in the history of sports, Louis Vuitton opens a new chapter in its collaborations with the world’s illustrious sporting institutions.

“We are proud to support a club whose history is marked by countless victories and which continues to inspire generations. Louis Vuitton and Real Madrid share values that have driven them to the top of their respective disciplines, propelled by a relentless pursuit of excellence, a spirit of innovation and self-improvement,” said Pietro Beccari, Louis Vuitton CEO.

The formal wardrobe created by Louis Vuitton will dress the athletes for their official appearances, including ready-to-wear pieces,  shoes and accessories, all designed with the Maison’s sleek elegance. The formal wardrobe is complemented by a Travel Wear collection in materials that combine performance, durability and sophistication. Together, the two collections ensure comfort and modern aesthetic for all the athletes.

The Maison has also designed a bespoke line of travel accessories for Real Madrid teams. The iconic Monogram canvas has been revisited in the club’s colours with white and gold stripes, and personalised with the ‘RM’ initials on the different pieces with the Mon Monogram customization service. Each piece also features a leather charm created exclusively for this partnership.

“At Real Madrid, we regard excellence as the essential way to stay at the top. The same philosophy defines a brand as iconic in the fashion industry as Louis Vuitton. We have both succeeded in transcending time, and not only share the responsibility to build a lasting legacy, but also to inspire the world beyond our respective industries,” said Emilio Butragueño.

Collaborating with Real Madrid provides Louis Vuitton with a platform to engage with a wider global audience, enhancing its brand equity and expanding its reach. The partnership is expected to drive significant commercial value, leveraging the extensive viewership and fan engagement associated with basketball. This move illustrates a growing trend of luxury fashion brands integrating with high-profile sporting events to diversify their consumer demographic and reinforce their market positioning.

Louis Vuitton Partners With F1 As Title Sponsor Of Australian GP

Following Formula 1 and LVMH entering into a historic ten-year Global Partnership, Louis Vuitton came on board as Official Partner of Formula 1. The luxury brand is the title partner for the first race of the season in Melbourne.

Louis Vuitton’s partnership with Formula 1 is a key element of the Global LVMH Partnership. Louis Vuitton’s role in the elite motorsport includes serving as the title partner for the first race of the season in Melbourne from March 14-16, officially named the Formula 1 Louis Vuitton Australian Grand Prix 2025; prominent trackside signage; and key visibility during victory ceremonies as the sole supplier of trophy trunks.

On the podium, their famous Louis Vuitton Trophy Trunks was presented to honour the top three drivers. The Trophy Trunks, covered by the emblematic monogram, will be emblazoned with the iconic V in a local colour scheme for each race. Louis Vuitton’s historic atelier in Asnières, Paris, is crafting twenty-four bespoke trophy trunks, adapted to the size of the trophies — one for each race in 2025. PS Few know that here, Georges Vuitton, the son of Louis Vuitton, designed the original ‘auto trunks’ in 1897.

Stefano Domenicali, President and CEO, Formula 1, said: “We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity… The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition.”

Pietro Beccari, Chairman and CEO, Louis Vuitton, added: “I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”